In 2007, we conducted research (“Winning Hearts and Minds 2007”) with hundreds of political involvement professionals to find out their challenges and success patterns. It’s time to find out what has changed since then, and our results from “Winning Hearts and Minds 2009” will be a workstorm at I2M 2010.

This isn’t a just data dump – I will share with you how to immediately apply the findings to your daily job.

We have segmented results among veteran political involvement professionals ( as well as by corporate and association results) and those new to the profession, so you’ll know exactly what the experienced pro’s do and how they advance their programs.

You’ll learn:

Who they envy for their PAC, grassroots and lobbying prowess

The biggest challenge in recruiting grassroots Key Contacts

How their government relations departments are perceived vs. other internal departments and why

The Respect Quotient – what is the internal stature of their lobbying, PAC, and grassroots programs? If they enjoy a lot of internal organizational respect, how did they achieve it?

How they rank their government relations operations in comparison to others in their industry

The most helpful “lesson learned” in the last three years

Their best piece of advice to struggling government relations operations

See you in New Orleans!