Betsy Vetter reminds there is a “moment of engagement” with each potential grassroots volunteer. How we engage in that moment will determine whether we snag them or lose them. The moment? When they, without being reminded by us, voluntarily inform us of their engagement and keep us in the loop. As we discussed, that’s when you know you’ve got an HVA (”high value advocate”) in the fold. Do not let that moment get away. Betsy always follows up with them ASAP.