Frequent voters are most responsive to GOTV (Get Out the Vote) requests. This is a critical finding for organizations with ballot issues and elections in non-presidential election years.

Target frequent voters for your off-year ballot or special elections. The content of the nonpartisan message does not matter so long as it is not outlandish. Alan Gerber and Donald Green found that telling people “one vote can make a difference” when the election is anticipated to be a blowout is completely ineffective. What does help spur turnout is information on the location of polling centers and poll hours.