Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to which people will work for or against your organization or brand. I think most of us would agree that definition of stakeholder engagement is worth pursuing. They have published recent research which reinforces Ron’s prescient admonitions. Read more here: http://www.kstreetcafe.com/social-media-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/