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Start With the Proper Foundation
The way to develop a true program is to develop the proper foundation and program culture. Too often, public affairs professionals approach grassroots with a “top down” methodology. Our program design services incorporate fact-finding with the people who will most impact your success – your employees or members and senior organization leaders.
Originality and Your Brand
Amyism #37
The Grassroots/PAC Brand: “Just like any company is known by the quality of its customers, so too is a government relations department known by the quality of its grassroots or PAC customers. Potential PAC and grassroots members are attracted to reliable, successful brands. If you aren’t happy with the quality of your customers, you need to alter your brand.”
Yahoo: “Despite Enormous Popularity, Old Spice Guy Not Helping Sales”
The Old Spice ads make me laugh. They generate buzz. But it’s always about the results! Good to remember for your next PAC or grassroots campaign. Who is your target audience? Are you speaking their language?
Frequently Asked Grassroots Questions
Through the last decade of leading a highly esteemed grassroots program, I have fielded many questions and concerns regarding grassroots programs. Here are the most frequently asked questions.
Tips for Managing the Rogue Grassroots Advocate
I hear the lament every time I speak before a group of government relations professionals, specifically lobbyists: “What happens if we ask our grassroots to contact their legislators and they say the wrong thing?” or, the ever-popular, “How can we trust them to say the right thing?” It is sometimes used by the unenlightened government relations professional as an excuse for not engaging in grassroots activity. No matter what the rationale, it’s a spurious reason to ignore your grassroots potential.
