Author Archives:
Can Companies Go Too Far When It Comes To Their PAC?
I2M faculty member Brett Kappel of Arent Fox www.arentfox.com advises his clients to create PAC bylaws that suit the political needs and culture of the company. However, Brett says a company can go too far in trying to ensure that the PAC is run consistently with the corporate culture. Here’s what he says about Jon Stewart and Stephen Colbert’s PAC ”argument”:
http://arentfoxnews.com/cv/b725299375d575713993da6aaa4205606c8948a7
The January ROS Newsletter is Out!
Check out the lastest issue of the Roots of Success Newsletter:
http://showaltergroup.com/newsletter/january12-newsletter.php
Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?
Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to which people will work for or against your organization or brand. I think most of us would agree that definition of stakeholder engagement is worth pursuing. They have published recent research which reinforces Ron’s prescient admonitions. Read more here: http://www.kstreetcafe.com/social-media-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/
The Upside of Under: What Big Organizations Can Learn from Their Smaller Brethren
I read with interest a recent study which showed that 90% of Americans have a good opinion of small business, and only 60% of them have the same warm feelings toward big business. As someone who has spent my professional life helping large for-profit (and non-profit) organizations maximize their influence potential in the legislative arena, this is not news. It’s pretty much an article of faith that helping “the little guy,” in this case small businesses, makes us feel better about ourselves. As it should.
There is a lesson here for large organizations ( and I will use the term “organizations” rather than simply “big business” because big non-profits are at risk also), and that is that small is the new…
Campaign 2012: Who Will Win the Post-Cain Republican Race?
With the Iowa caucuses less than a month away, the race for the Republican presidential nomination has entered a new and potentially decisive phase. Read more here.
