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	<title> &#187; Amy Showalter</title>
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	<link>http://showaltergroup.com/blog</link>
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	<lastBuildDate>Tue, 07 Sep 2010 12:51:24 +0000</lastBuildDate>
	
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			<item>
		<title>The Target Political Contribution Backlash &#8211; Getting Back to Basics</title>
		<link>http://showaltergroup.com/blog/2010/09/07/the-target-political-contribution-backlash-getting-back-to-basics/</link>
		<comments>http://showaltergroup.com/blog/2010/09/07/the-target-political-contribution-backlash-getting-back-to-basics/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 12:51:24 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[political engagement]]></category>
		<category><![CDATA[Target]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=590</guid>
		<description><![CDATA[You've probably read the <a href="http://online.wsj.com/article/NA_WSJ_PUB:SB10001424052748703988304575413650676561696.html">Wall Street Journal</a> account  and other news reports about the backlash to Target from their recent political contributions to Minnesota Forward.

My gut reaction was that there was probably a very simple reason why this happened, why the backlash was so severe, and it had to do with how Target did (or did not) communicate the importance of political engagement and the nexus between politician's votes and Target's bottom line. I was discussing the situation with a client a few weeks ago and her gut reaction was like mine: "Isn't this about getting back to basics? Target needs to get back to basics."]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/09/07/the-target-political-contribution-backlash-getting-back-to-basics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Latest on PAC Burn Rates&#8230;</title>
		<link>http://showaltergroup.com/blog/2010/08/30/the-latest-on-pac-burn-rates/</link>
		<comments>http://showaltergroup.com/blog/2010/08/30/the-latest-on-pac-burn-rates/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 13:45:58 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Political Action Committees]]></category>
		<category><![CDATA[pac]]></category>
		<category><![CDATA[pac expenses]]></category>
		<category><![CDATA[pac reporting]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=587</guid>
		<description><![CDATA[You've heard that you have to "spend money to make money" and that applies to PAC's as well. But are there benchmarks on PAC operating expenses? ]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/30/the-latest-on-pac-burn-rates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Bailout and Persuasion Tactics</title>
		<link>http://showaltergroup.com/blog/2010/08/25/the-bailout-and-persuasion-tactics/</link>
		<comments>http://showaltergroup.com/blog/2010/08/25/the-bailout-and-persuasion-tactics/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 12:00:34 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Influence]]></category>
		<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[persuasion]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=155</guid>
		<description><![CDATA[I’ve read with interest some blog postings and news accounts of the votes by the U.S. House of Representatives on the 2008 $700 billion Wall Street rescue plan. Some were straight news accounts, other heralded that the vote results were directly correlated to citizen grassroots input and nothing else. As one who promotes the grassroots persuasion “lifestyle,” you’d think I’d be doing a victory dance at these “insights.”]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/25/the-bailout-and-persuasion-tactics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Program Edge</title>
		<link>http://showaltergroup.com/blog/2010/08/23/the-program-edge/</link>
		<comments>http://showaltergroup.com/blog/2010/08/23/the-program-edge/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 12:00:24 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=237</guid>
		<description><![CDATA[There are numerous advantages to instituting an initial grassroots program. The following are four of the most salient:]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/23/the-program-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Most Successful Get Out the Vote Program Tactics</title>
		<link>http://showaltergroup.com/blog/2010/08/18/the-most-successful-get-out-the-vote-program-tactics/</link>
		<comments>http://showaltergroup.com/blog/2010/08/18/the-most-successful-get-out-the-vote-program-tactics/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 12:00:29 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Influencing Legislators & Politicians]]></category>
		<category><![CDATA[get out the vote]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=55</guid>
		<description><![CDATA[Alan Gerber and Donald Green’s book, Get Out the Vote, is a rigorous, research-based approach to validating various voter registration and GOTV (Get Out the Vote) drives. The authors conducted their experiments over several years in federal midterm elections, state and municipal elections, the 2000 presidential election, and various nonpartisan voter mobilization efforts.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/18/the-most-successful-get-out-the-vote-program-tactics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Could Corporate New Voter-Drive Initiatives Backfire?</title>
		<link>http://showaltergroup.com/blog/2010/08/16/could-corporate-new-voter-drive-initiatives-backfire/</link>
		<comments>http://showaltergroup.com/blog/2010/08/16/could-corporate-new-voter-drive-initiatives-backfire/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 12:00:18 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Research Commentary]]></category>
		<category><![CDATA[new voter drive initiatives]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=53</guid>
		<description><![CDATA[After shunning politics for years, Wal-Mart, the nation’s largest private employer, launched a voter registration and education campaign targeted at its 1.3 million employees.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/16/could-corporate-new-voter-drive-initiatives-backfire/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Strengthen Your Corporate Grassroots Program&#8217;s Weakest Link: The Middle Managers</title>
		<link>http://showaltergroup.com/blog/2010/08/11/how-to-strengthen-your-corporate-grassroots-programs-weakest-link-middle-managers/</link>
		<comments>http://showaltergroup.com/blog/2010/08/11/how-to-strengthen-your-corporate-grassroots-programs-weakest-link-middle-managers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 12:00:44 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=348</guid>
		<description><![CDATA[In the years that I led a corporate grassroots program, I was privileged to have a high degree of senior management endorsement of our efforts. Even so, I was always surprised that this didn’t automatically translate to the company’s middle management. Many legislative issues directly impacted their operations, and there was a vibrant, visible and active group of employees promoting the program in their departments. Rather than being grassroots evangelists, they were the weak link in the grassroots chain.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/11/how-to-strengthen-your-corporate-grassroots-programs-weakest-link-middle-managers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Influence Tactics of Fortune’s “Power 25”</title>
		<link>http://showaltergroup.com/blog/2010/08/09/the-influence-tactics-of-fortunes-power-25/</link>
		<comments>http://showaltergroup.com/blog/2010/08/09/the-influence-tactics-of-fortunes-power-25/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 12:00:35 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Influencing Legislators & Politicians]]></category>
		<category><![CDATA[Research Commentary]]></category>
		<category><![CDATA[influence]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=175</guid>
		<description><![CDATA[Background

It is our interest in excellent government relations programs and “best in class” organizations that inspired our second research project with Fortune magazine’s “Power 25.” The first project focused on how they recruit, retain, and motivate their most productive grassroots advocates.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/09/the-influence-tactics-of-fortunes-power-25/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Manage the Employee/Member Expectations of a Grassroots Program</title>
		<link>http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/</link>
		<comments>http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 13:27:08 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[grassroots success]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=346</guid>
		<description><![CDATA[As the leader of your grassroots program, you must remember that your potential grassroots volunteers, the employees, want to get something out of their association with your program. It’s not just your convincing arguments for the company’s legislative priorities that will garner their participation and loyalty.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Start With the Proper Foundation</title>
		<link>http://showaltergroup.com/blog/2010/07/28/start-with-the-proper-foundation/</link>
		<comments>http://showaltergroup.com/blog/2010/07/28/start-with-the-proper-foundation/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 13:58:35 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=243</guid>
		<description><![CDATA[The way to develop a true program is to develop the proper foundation and program culture. Too often, public affairs professionals approach grassroots with a “top down” methodology. Our program design services incorporate fact-finding with the people who will most impact your success - your employees or members and senior organization leaders.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/28/start-with-the-proper-foundation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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