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	<title> &#187; Amy Showalter</title>
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	<link>http://showaltergroup.com/blog</link>
	<description></description>
	<lastBuildDate>Fri, 27 Jan 2012 15:00:02 +0000</lastBuildDate>
	
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			<item>
		<title>Can Companies Go Too Far When It Comes To Their PAC?</title>
		<link>http://showaltergroup.com/blog/2012/01/27/can-companies-go-too-far-when-it-comes-to-their-pac/</link>
		<comments>http://showaltergroup.com/blog/2012/01/27/can-companies-go-too-far-when-it-comes-to-their-pac/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:00:02 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Political Action Committees]]></category>
		<category><![CDATA[grassroots]]></category>
		<category><![CDATA[I2M]]></category>
		<category><![CDATA[pac]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1097</guid>
		<description><![CDATA[I2M faculty member Brett Kappel of Arent Fox <a href="http://www.arentfox.com/" target="_blank">www.arentfox.com</a> advises his clients to create PAC bylaws that suit the political needs  and culture of the company.  However, Brett says a company can go too  far in trying to ensure that the PAC is run consistently with the  corporate culture. Here's what he says about Jon Stewart and Stephen  Colbert's PAC "argument":

<a href=" http://arentfoxnews.com/cv/b725299375d575713993da6aaa4205606c8948a7" target="_blank"> http://arentfoxnews.com/cv/b725299375d575713993da6aaa4205606c8948a7</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The January ROS Newsletter is Out!</title>
		<link>http://showaltergroup.com/blog/2012/01/04/the-january-ros-newsletter-is-out/</link>
		<comments>http://showaltergroup.com/blog/2012/01/04/the-january-ros-newsletter-is-out/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 19:11:33 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[roots of success]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1095</guid>
		<description><![CDATA[Check out the lastest issue of the Roots of Success Newsletter:

<a href="http://showaltergroup.com/newsletter/january12-newsletter.php" target="_blank">http://showaltergroup.com/newsletter/january12-newsletter.php</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?</title>
		<link>http://showaltergroup.com/blog/2012/01/03/social-media-%e2%80%93-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/</link>
		<comments>http://showaltergroup.com/blog/2012/01/03/social-media-%e2%80%93-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 01:48:16 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Influence]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1093</guid>
		<description><![CDATA[Several years ago our Innovate to Motivate conference hosted then Gallup  Managing Partner Ron Balmer to talk about Gallup’s research on customer  engagement and how it applies to grassroots organizations. It was one  of our most highly rated workstorms. Gallup has been at the forefront of  engagement research; they define it as the degree to which people will  work for or against your organization or brand. I think most of us would  agree that definition of stakeholder engagement is worth pursuing. They  have published recent research which reinforces Ron’s prescient  admonitions. Read more here: <a href="http://www.kstreetcafe.com/social-media-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/" target="_blank">http://www.kstreetcafe.com/social-media-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/</a>]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2012/01/03/social-media-%e2%80%93-should-it-be-the-driver-or-passenger-in-your-grassroots-influence-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Upside of Under: What Big Organizations Can Learn from Their Smaller Brethren</title>
		<link>http://showaltergroup.com/blog/2012/01/03/the-upside-of-under-what-big-organizations-can-learn-from-their-smaller-brethren/</link>
		<comments>http://showaltergroup.com/blog/2012/01/03/the-upside-of-under-what-big-organizations-can-learn-from-their-smaller-brethren/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 15:00:33 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1090</guid>
		<description><![CDATA[I read with interest a recent study which showed that 90% of Americans have a good opinion of small business, and only 60% of them have the same warm feelings toward big business.  As someone who has spent my professional life helping large for-profit (and non-profit) organizations maximize their influence potential in the legislative arena, this is not news. It’s pretty much an article of faith that helping “the little guy,” in this case small businesses, makes us feel better about ourselves. As it should.

There is a lesson here for large organizations ( and I will use the term “organizations” rather than simply “big business” because big non-profits are at risk also), and that is that small is the new...]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2012/01/03/the-upside-of-under-what-big-organizations-can-learn-from-their-smaller-brethren/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Campaign 2012: Who Will Win the Post-Cain Republican Race?</title>
		<link>http://showaltergroup.com/blog/2011/12/12/campaign-2012-who-will-win-the-post-cain-republican-race/</link>
		<comments>http://showaltergroup.com/blog/2011/12/12/campaign-2012-who-will-win-the-post-cain-republican-race/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 21:04:54 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Underdog Edge]]></category>
		<category><![CDATA[Underdog Influence]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1088</guid>
		<description><![CDATA[With the Iowa caucuses less than a month away, the race for the  Republican presidential nomination has entered a new and potentially  decisive phase. Read more <a href="http://www.ibtimes.com/articles/263701/20111208/campaign-2012-win-post-cain-republican-race.htm" target="_blank">here</a>.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/12/12/campaign-2012-who-will-win-the-post-cain-republican-race/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amy Showalter on the Accidental Guru Radio Show</title>
		<link>http://showaltergroup.com/blog/2011/12/09/amy-showalter-on-the-accidental-guru-radio-show/</link>
		<comments>http://showaltergroup.com/blog/2011/12/09/amy-showalter-on-the-accidental-guru-radio-show/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 20:04:32 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Underdog Edge]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1086</guid>
		<description><![CDATA[I was inspired by Dov Baron when he hosted me on his radio show last week.

Listen to the interview <a href="http://radiodov.com/business-strategy/amy-showalter-on-the-accidental-guru-radio-show-dec-8/" target="_blank">here</a>.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/12/09/amy-showalter-on-the-accidental-guru-radio-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Herman Cain and the Underdog Edge</title>
		<link>http://showaltergroup.com/blog/2011/12/05/herman-cain-and-the-underdog-edge/</link>
		<comments>http://showaltergroup.com/blog/2011/12/05/herman-cain-and-the-underdog-edge/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 02:54:48 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1083</guid>
		<description><![CDATA[I’ve been doing lots of radio interviews about the Occupy Wall Street gang and what they do and don’t do well relative to upward influence. Invariably the discussion turns to presidential candidates and Herman Cain’s rise and subsequent wavering popularity, because we all viewed him as a credible underdog. (In contrast to Hillary Clinton, who claimed that mantle in the 2008 race. Sorry, but no one believed that.) His story is a vivid example of how one can use the underdog edge to their advantage, and the perils of losing one’s underdog “street cred.”

Remember Barack Obama in 2008? How on earth could be beat “the Clinton machine?” What about young Bill Clinton running from behind in the Democratic primaries in...]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/12/05/herman-cain-and-the-underdog-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Underdog Edge Book Review</title>
		<link>http://showaltergroup.com/blog/2011/11/01/underdog-edge-book-review/</link>
		<comments>http://showaltergroup.com/blog/2011/11/01/underdog-edge-book-review/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:00:33 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Underdog Edge]]></category>
		<category><![CDATA[Underdog Influence]]></category>
		<category><![CDATA[Book Review]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1080</guid>
		<description><![CDATA["The Underdog Edge shows you the psychology behind why certain
underdogs are successful in championing their cause, whether it be a
business person, sports figure or politician. Showalter, who has very
impressive credentials in coaching organizations on the principles of
persuasion, breaks down the traits and approaches that are necessary
in order to get through to the "top dogs" as she calls them - in other
words, the people who hold the keys to making the decisions. Many
success stories, citing specific examples, are used in each chapter to
illustrate how the various techniques worked.

I thought this book was well thought-out, well executed and chock-full
of helpful information, with a flourish of humor and very candid
quotes from her interview subjects. Though the people Showalter
features in her book are typically fighting for...]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/11/01/underdog-edge-book-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Occupy Wall Street: Do They Have the Underdog Edge?</title>
		<link>http://showaltergroup.com/blog/2011/10/27/occupy-wall-street-do-they-have-the-underdog-edge/</link>
		<comments>http://showaltergroup.com/blog/2011/10/27/occupy-wall-street-do-they-have-the-underdog-edge/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 08:00:30 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Underdog Edge]]></category>
		<category><![CDATA[Underdog Influence]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1074</guid>
		<description><![CDATA[The Occupy Wall Street protesters are the latest high-profile example of how underdogs don’t use their positions as effectively as they could.

I give the protesters credit for getting off their computers and on the streets. Research we conducted with hundreds of grassroots professionals found that getting their volunteers into the trenches was their No. 1 challenge.

Read the entire article at my <a href="http://www.kstreetcafe.com/?author=95" target="_blank">K Street Cafe Blog</a>.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/10/27/occupy-wall-street-do-they-have-the-underdog-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Single Voice (On Steroids) Sinks Coast Guard Rule</title>
		<link>http://showaltergroup.com/blog/2011/09/30/single-voice-on-steroids-sinks-coast-guard-rule/</link>
		<comments>http://showaltergroup.com/blog/2011/09/30/single-voice-on-steroids-sinks-coast-guard-rule/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 18:40:25 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Underdog Edge]]></category>
		<category><![CDATA[Underdog Influence]]></category>
		<category><![CDATA[influence]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=1068</guid>
		<description><![CDATA[I read a recent article in <em>Roll Call</em> entitled <a href="http://www.rollcall.com/issues/57_33/Single-Voice-Sinks-Coast-Guard-Rule-208928-1.html" target="_blank">“Single Voice Sinks Coast Guard Rule.”</a> It told the story of Susan Balistrei who  “single- handily” caused the Coast Guard to rescind a regulation relative to life jacket design. The article was also featured in the September 27 edition of the K Street Cafe blog: <a href="http://" target="_blank">http://www.kstreetcafe.com/</a>

The Coast Guard issued a new rule regarding life jacket design without providing for public comment because it “considered this rule to be noncontroversial and did not expect any adverse comment.”   Balistreri wrote to the Coast Guard that aspects of the regulation could enable currently approved inflatable products to be marketed to teens, and that these life jackets weren’t safe for teenagers. ...]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2011/09/30/single-voice-on-steroids-sinks-coast-guard-rule/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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