http://showaltergroup.com/blog Fri, 27 Jan 2012 15:00:02 +0000 en hourly 1 http://showaltergroup.com/blog/2010/07/26/originality-and-your-brand/ http://showaltergroup.com/blog/2010/07/26/originality-and-your-brand/#comments Mon, 26 Jul 2010 11:58:30 +0000 Amy Showalter http://showaltergroup.com/blog/?p=225 Amyism #37 The Grassroots/PAC Brand: "Just like any company is known by the quality of its customers, so too is a government relations department known by the quality of its grassroots or PAC customers. Potential PAC and grassroots members are attracted to reliable, successful brands. If you aren't happy with the quality of your customers, you need to alter your brand." I came up with that Amyism years ago. About five years ago, in fact, and it still rings true today. All advocacy groups and PAC’s are in a competition. Your interest group, association, or corporation is in a competition for the involvement and emotional allegiance of your stakeholders and outside audiences. While true allegiance is a...]]> http://showaltergroup.com/blog/2010/07/26/originality-and-your-brand/feed/ 0 http://showaltergroup.com/blog/2009/11/18/amyism-59/ http://showaltergroup.com/blog/2009/11/18/amyism-59/#comments Wed, 18 Nov 2009 07:50:29 +0000 Amy Showalter http://showaltergroup.com/blog/?p=8 Astroturf Lobbying: When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or culture?]]> http://showaltergroup.com/blog/2009/11/18/amyism-59/feed/ 0