Category Archives: Grassroots Motivation
Frequently Asked Grassroots Questions
Through the last decade of leading a highly esteemed grassroots program, I have fielded many questions and concerns regarding grassroots programs. Here are the most frequently asked questions.
The Top 11 Things Your PAC and Grassroots Prospects Don’t Want to Hear
1. “You need to give to the PAC because campaigns are expensive.”
How to Get Your Advocates Off Their Computers and On the Streets
Here is a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.
Know your organization’s ultimate persuasion goal. That will help you define #3 below.
No matter how slick your tools, you will have little success moving people offline without [...]
Common Obstacles to Trust and How to Overcome Them: Part One
We’re going to explore the common obstacles to trust and how to overcome them.
Steps to Maintain Grassroots Momentum During Downsizing Acquisitions and Mergers
1. Enlist the organization’s change agents (the survivors!) to your cause.
2. Become a spin doctor.
