Category Archives: Innovate to Motivate
More I2M Survey Results
Here are more results from our Innovate to Motivate® Success Survey. These results focus on PAC fundraising techniques and metrics.
One of the hallmarks of I2M is that we go beyond what is being discussed and commonly known to “drill down” and reveal patterns and data that can help us pursue political involvement excellence. I think you’ll find these results indicative of that philosophy.
Effective PAC Fundraising Techniques vs. Frequently Used Techniques
We asked our community two PAC fundraising questions:
- Which fundraising techniques are most effective?
- Which do they most frequently use? (percentages may total more than 100% due to respondents citing multiple techniques)
Most effective PAC fundraising techniques:
- Peer to peer (one on one asks, small group meetings, personal phone calls, etc.) – 69%
- Special…
Call for Presentations
Are you a government relations professional with a track record of results? Would you like to share your best practices with other veteran political involvement professionals? Take 10 minutes and submit a proposal to present at the annual Innovate to Motivate® Conference, February 8-11, 2011, in San Antonio.
Insights from Innovate to Motivate® 2009
Well, I admit to being an extremely biased observer, but here are some of my “keeper” observations from the 2009 confab, followed by comments from the conference attendees.
First, the people who attend I2M truly are “different.” They don’t engage in butt-covering conversations, they are secure enough to be candid and openly discuss what’s working and what’s not, they are willing to challenge each other, think differently, and take prudent risks to move forward (not that I feel strongly about that or anything).
Because Innovate draws proven (over 75% are managers and above) political involvement professionals, the group discussions and Q & A are at a higher level. In the words of several conference participants, the atmosphere is “different than at other…
Laissez Les Bon Temps Roulez with I2M!
There is no better time to be in New Orleans with Innovate to Motivate®, February 8-11, 2010! The city will be rocking with the excitement of the Saints’ trip to the Super Bowl, and if they win, there is sure to be a big parade – Bourbon Street will never be the same.
We have extended our early bird discount – only $849.00 for PAC, grassroots, science of influence and professional development curriculum! Register and download a complete conference agenda here: www.innovatetomotivate.com
“Innovate to Motivate® is much more of a community learning approach and less of being talked at.”
- Clarissa Garcia, American Heart Association
“I attend Innovate to Motivate® because it is the only conference that is conscientious of an attendee’s…

2008 I2M Survey Results
This survey is different from typical benchmarking surveys, as it goes several steps beyond the numbers to find out why certain political involvement outcomes are or are not prevalent.
Since the survey questions were largely open-ended, there is a lot of “word-crunching” to do, and we are thus releasing the results in phases, along with, where warranted, my commentary and “reality check” advice at the conclusion of each finding.
So, let’s get to the top of it!
Political Involvement Culture (“PIC”) Is Generally Strong
An organizational culture that is conducive to political involvement (PAC, grassroots, & lobbying) makes our lives easier, right? I look at it like this: values drive attitudes, attitudes drive behavior, and behavior drives culture. Each is dependent on the other.
We…