Category Archives: PAC Persuasion
The Bailout and Persuasion Tactics
I’ve read with interest some blog postings and news accounts of the votes by the U.S. House of Representatives on the 2008 $700 billion Wall Street rescue plan. Some were straight news accounts, other heralded that the vote results were directly correlated to citizen grassroots input and nothing else. As one who promotes the grassroots persuasion “lifestyle,” you’d think I’d be doing a victory dance at these “insights.”
Yahoo: “Despite Enormous Popularity, Old Spice Guy Not Helping Sales”
The Old Spice ads make me laugh. They generate buzz. But it’s always about the results! Good to remember for your next PAC or grassroots campaign. Who is your target audience? Are you speaking their language?
The Three Approaches to Preparing for Objections
Effectively handling objections is largely based on what we do before, rather than in, the moment the objection surfaces. Government relations professionals tend to fall into one of three groups along a dimension of increasing sophistication.
Assessment: Do You Have a Persuasive PAC?
Do you have a persuasive PAC? Find out by taking our assessment.
No Apologies
I’m worried when I see PAC recruiters open their talk by apologizing for having to ask for PAC contributions. This is one of the weakest ways to start a PAC pitch. It can open the door to some hostile objections because you are subtly communicating that you are not positive about what you are asking your audience to do. If you don’t approach the audience with a positive attitude, they certainly won’t feel good about your message. Rest assured that your audience catches whatever attitude you are sending.
