Category Archives: PAC Persuasion

We’re going to explore the common obstacles to trust and how to overcome them.

Regular grassroots and PAC underperformance

Success motivates. People want to be on a winning team. When successful grassroots leaders are asked why they volunteer so much of their time to their organization’s cause, they often respond with the following: “I thought we could win,” “I saw our victories and wanted to be on a winning team,” or “I heard the organization has a good reputation.”

If your organization usually fails to meet its grassroots and PAC goals, your potential volunteers likely won’t want to join that team and won’t be motivated to act when you need them.

In life and business, it’s important to mind the pattern. If your PAC…