Category Archives: Political Action Committees
Originality and Your Brand
Amyism #37
The Grassroots/PAC Brand: “Just like any company is known by the quality of its customers, so too is a government relations department known by the quality of its grassroots or PAC customers. Potential PAC and grassroots members are attracted to reliable, successful brands. If you aren’t happy with the quality of your customers, you need to alter your brand.”
The Checklist for Your Next Grassroots and/or PAC Change Initiative
Anytime we are attempting to increase grassroots involvement or PAC participation, we need to be (if you are doing it correctly) aware of change management principles. Although we think of change management as gargantuan programs promoted by senior management, new PAC and grassroots initiatives also fall into this category.
How To Get Members To Stay On Message
Let’s talk about how to get members to stay on message when giving legislative testimony or meeting with the media.
The Top 11 Things Your PAC and Grassroots Prospects Don’t Want to Hear
1. “You need to give to the PAC because campaigns are expensive.”
Rewards and Recognition for PAC and Grassroots Members: Part Two
The No-Cost Motivator – Helping Them Become More of Who They Are
Dr. Rhoads once helped conduct an experiment where experimenters asked students to perform a handwriting exercise. When the researchers asked the students to perform the exercise, they attempted to motivate the students in two different ways.
