Category Archives: Political Action Committees
Rewards and Recognition for PAC and Grassroots Members: Part Two
The No-Cost Motivator – Helping Them Become More of Who They Are
Dr. Rhoads once helped conduct an experiment where experimenters asked students to perform a handwriting exercise. When the researchers asked the students to perform the exercise, they attempted to motivate the students in two different ways.
Rewards and Recognition for PAC and Grassroots Members: Part One
Providing significant rewards and recognition have been a constant mantra of government relations professionals who want to increase participation in their PAC and grassroots programs. In fact, the program I led for nine years, the Nationwide Insurance Civic Action Program, was a leader in establishing systematic informal and formal recognition programs which were duly copied by corporations across the country. I have always been a stalwart advocate of rewards and recognition.
Prime Fib #1: Access to the Senior Leaders of the Company
“Employees who serve on the PAC Board will have constant access to the senior leaders of the company.”
Assessment: Do You Have a Persuasive PAC?
Do you have a persuasive PAC? Find out by taking our assessment.
How Your Audience Uses Media Can Impact Decisions about Grassroots and PAC Participation
I have found some outside research that should be of interest to anyone who needs to get the attention of their audience. Some of you may find yourself in this group.
Ketchum, a global PR company, conducted research with USC’s Annenberg Strategic Public Relations Center regarding how consumers use media. Their findings have immediate applications to [...]