Category Archives: Research Commentary
2008 I2M Survey Results
This survey is different from typical benchmarking surveys, as it goes several steps beyond the numbers to find out why certain political involvement outcomes are or are not prevalent.
What Makes a Hero? Why Should Political Involvement Professionals Even Care?
I read with interest Harris Poll® results from a cross-section of adult Americans. The survey asked them who they admire and call their “heroes.” President Obama was number one, followed by Jesus Christ and Martin Luther King. Others in the top ten, in descending order: Ronald Regan, George W. Bush, Abraham Lincoln, John McCain, John F. Kennedy, Chesley Sullenberger and Mother Teresa. The heroes were named spontaneously, and participants were not given a list to choose from.
Recommended Reading: “How Full is Your Bucket?”
I’m biased. I believe that Gallup produces some of the most solid, unbiased, bleeding edge management research. I also believe that we as government affairs professionals have a responsibility to encourage and motivate our PAC and grassroots members beyond congratulatory emails and plaques.
How Your Audience Uses Media Can Impact Decisions about Grassroots and PAC Participation
I have found some outside research that should be of interest to anyone who needs to get the attention of their audience. Some of you may find yourself in this group.
Ketchum, a global PR company, conducted research with USC’s Annenberg Strategic Public Relations Center regarding how consumers use media. Their findings have immediate applications to [...]