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This blog post first appeared on Forbes.com
Perhaps you have enjoyed good relationships with legislators, volunteers, and colleagues for many years — but those legislators aren’t in power anymore. Your most reliable volunteers are burned out. Your cooperative colleagues in other departments who you relied on to help with your government relations projects have moved on. Now what are you going to do? You know that successful influence requires relationships that are built on credibility. And a key element of credibility is trust. But there are nuances to building trust with individuals who are new to your environment. Read the full blog at K Street Cafe.
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I read with interest a recent study which showed that 90% of Americans have a good opinion of small business, and only 60% of them have the same warm feelings toward big business. As someone who has spent my professional life helping large for-profit (and non-profit) organizations maximize their influence potential in the legislative arena, this is not news. It’s pretty much an article of faith that helping “the little guy,” in this case small businesses, makes us feel better about ourselves. As it should.
There is a lesson here for large organizations ( and I will use the term “organizations” rather than simply “big business” because big non-profits are at risk also), and that is that small is the new…