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		<title>Start With the Proper Foundation</title>
		<link>http://showaltergroup.com/blog/2010/07/28/start-with-the-proper-foundation/</link>
		<comments>http://showaltergroup.com/blog/2010/07/28/start-with-the-proper-foundation/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 13:58:35 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=243</guid>
		<description><![CDATA[The way to develop a true program is to develop the proper foundation and program culture. Too often, public affairs professionals approach grassroots with a “top down” methodology. Our program design services incorporate fact-finding with the people who will most impact your success - your employees or members and senior organization leaders.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Originality and Your Brand</title>
		<link>http://showaltergroup.com/blog/2010/07/26/originality-and-your-brand/</link>
		<comments>http://showaltergroup.com/blog/2010/07/26/originality-and-your-brand/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:58:30 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Amyisms]]></category>
		<category><![CDATA[Political Action Committees]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=225</guid>
		<description><![CDATA[Amyism #37
The Grassroots/PAC Brand: "Just like any company is known by the quality of its customers, so too is a government relations department known by the quality of its grassroots or PAC customers. Potential PAC and grassroots members are attracted to reliable, successful brands. If you aren't happy with the quality of your customers, you need to alter your brand."]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Yahoo: &#8220;Despite Enormous Popularity, Old Spice Guy Not Helping Sales&#8221;</title>
		<link>http://showaltergroup.com/blog/2010/07/25/yahoo-despite-enormous-popularity-old-spice-guy-not-helping-sales/</link>
		<comments>http://showaltergroup.com/blog/2010/07/25/yahoo-despite-enormous-popularity-old-spice-guy-not-helping-sales/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:32:48 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=573</guid>
		<description><![CDATA[The Old Spice ads make me laugh. They generate buzz. But it's always about the results! Good to remember for your next PAC or grassroots campaign. Who is your target audience? Are you speaking their language?]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/25/yahoo-despite-enormous-popularity-old-spice-guy-not-helping-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Frequently Asked Grassroots Questions</title>
		<link>http://showaltergroup.com/blog/2010/07/21/frequently-asked-grassroots-questions/</link>
		<comments>http://showaltergroup.com/blog/2010/07/21/frequently-asked-grassroots-questions/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 10:03:22 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Influence]]></category>
		<category><![CDATA[Grassroots Motivation]]></category>
		<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=350</guid>
		<description><![CDATA[Through the last decade of leading a highly esteemed grassroots program, I have fielded many questions and concerns regarding grassroots programs. Here are the most frequently asked questions.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/21/frequently-asked-grassroots-questions/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Tips for Managing the Rogue Grassroots Advocate</title>
		<link>http://showaltergroup.com/blog/2010/07/19/tips-for-managing-the-rogue-grassroots-advocate/</link>
		<comments>http://showaltergroup.com/blog/2010/07/19/tips-for-managing-the-rogue-grassroots-advocate/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 13:03:19 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Grassroots Organizing]]></category>
		<category><![CDATA[advocacy]]></category>
		<category><![CDATA[grassroots]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=352</guid>
		<description><![CDATA[I hear the lament every time I speak before a group of government relations professionals, specifically lobbyists: “What happens if we ask our grassroots to contact their legislators and they say the wrong thing?” or, the ever-popular, “How can we trust them to say the right thing?” It is sometimes used by the unenlightened government relations professional as an excuse for not engaging in grassroots activity. No matter what the rationale, it’s a spurious reason to ignore your grassroots potential.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Do the Top Interest Groups Use Social Media for Government Relations?</title>
		<link>http://showaltergroup.com/blog/2010/07/19/how-interest-groups-use-social-media-for-government-relations/</link>
		<comments>http://showaltergroup.com/blog/2010/07/19/how-interest-groups-use-social-media-for-government-relations/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 11:17:28 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=545</guid>
		<description><![CDATA[The study found that the vast majority of leading U.S. political advocacy groups are using at least one social media platform to connect and organize stakeholders.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Three Approaches to Preparing for Objections</title>
		<link>http://showaltergroup.com/blog/2010/07/14/the-three-approaches-to-preparing-for-objections/</link>
		<comments>http://showaltergroup.com/blog/2010/07/14/the-three-approaches-to-preparing-for-objections/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:00:09 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[handling objections]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=48</guid>
		<description><![CDATA[Effectively handling objections is largely based on what we do before, rather than in, the moment the objection surfaces. Government relations professionals tend to fall into one of three groups along a dimension of increasing sophistication.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/14/the-three-approaches-to-preparing-for-objections/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Who Is Most Responsive to Get Out the Vote Programs?</title>
		<link>http://showaltergroup.com/blog/2010/07/12/who-is-most-reponsive-to-get-out-the-vote-programs/</link>
		<comments>http://showaltergroup.com/blog/2010/07/12/who-is-most-reponsive-to-get-out-the-vote-programs/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 13:00:01 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Influencing Legislators & Politicians]]></category>
		<category><![CDATA[get out the vote]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=57</guid>
		<description><![CDATA[Frequent voters are most responsive to GOTV (Get Out the Vote) requests. This is a critical finding for organizations with ballot issues and elections in non-presidential election years.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/12/who-is-most-reponsive-to-get-out-the-vote-programs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communicating with Congress: Myth vs. Reality</title>
		<link>http://showaltergroup.com/blog/2010/07/07/communicating-with-congress-myth-vs-reality/</link>
		<comments>http://showaltergroup.com/blog/2010/07/07/communicating-with-congress-myth-vs-reality/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 11:00:43 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Influencing Legislators & Politicians]]></category>
		<category><![CDATA[communicating with Congress]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=180</guid>
		<description><![CDATA[Brad Fitch joined CMF in 2001 as Deputy Director. In addition to assisting in the management of CMF, Brad conducts consulting sessions with congressional offices, leads training programs, and coordinates press inquiries. In addition, he was the managing editor of the 108th edition of Setting Course. Prior to joining CMF, Brad worked on Capitol Hill for 12 years in various capacities including: House Press Secretary, House Committee Communications Director, Senate Communications Director, and House Chief of Staff.]]></description>
		<wfw:commentRss>http://showaltergroup.com/blog/2010/07/07/communicating-with-congress-myth-vs-reality/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Workshop on Developing Persuasive Messages</title>
		<link>http://showaltergroup.com/blog/2010/07/06/workshop-on-developing-persuasive-messages/</link>
		<comments>http://showaltergroup.com/blog/2010/07/06/workshop-on-developing-persuasive-messages/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:52:59 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Lobbying]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=536</guid>
		<description><![CDATA[Please join me and the American League of Lobbyists on July 21 in Washington, D.C., for <a href="http://bit.ly/9Dhlob">a workshop on developing persuasive messages that get your internal and external audiences on your side</a>.]]></description>
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		<slash:comments>0</slash:comments>
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