Tag Archives: advocacy
Tips for Managing the Rogue Grassroots Advocate
I hear the lament every time I speak before a group of government relations professionals, specifically lobbyists: “What happens if we ask our grassroots to contact their legislators and they say the wrong thing?” or, the ever-popular, “How can we trust them to say the right thing?” It is sometimes used by the unenlightened government relations professional as an excuse for not engaging in grassroots activity. No matter what the rationale, it’s a spurious reason to ignore your grassroots potential.
How to Get Your Advocates Off Their Computers and On the Streets
Here is a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.
Know your organization’s ultimate persuasion goal. That will help you define #3 below.
No matter how slick your tools, you will have little success moving people offline without [...]
Advocacy Isn’t Persuasion
We always strive to go beyond the existing conversations on grassroots influence and not just move the bar, but raise it relative to grassroots persuasion. Because advocacy is an activity rather than a result, we wanted to focus on what should be the ultimate result of advocacy: persuasion. Is there a pattern of behaviors that “everyday” people use that changes the minds of those “up” the food chain?
The Habits of Effective State Advocacy Groups
The results of the following research have been featured in many of my advocacy workshops, as well as various national and regional publications.
