Tag Archives: brand

Amyism #37
The Grassroots/PAC Brand: “Just like any company is known by the quality of its customers, so too is a government relations department known by the quality of its grassroots or PAC customers. Potential PAC and grassroots members are attracted to reliable, successful brands. If you aren’t happy with the quality of your customers, you need to alter your brand.”

I came up with that Amyism years ago. About five years ago, in fact, and it still rings true today. All advocacy groups and PAC’s are in a competition. Your interest group, association, or corporation is in a competition for the involvement and emotional allegiance of your stakeholders and outside audiences. While true allegiance is a…