Tag Archives: grassroots success
13 Things You Should Be Doing Now For Grassroots Mobilization Success
In this video, I’m sharing 13 things you need to be doing now for grassroots mobilization success.
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Innovate to Motivate® Success Survey: Grassroots Quality and Strategic Planning
How do grassroots professionals define “quality”? Where do they find quality advocates? How do they rate their network’s ‘quality quotient?’
For the answers to these burning questions, read on.
Grassroots Quality Quotient
Because Innovate to Motivate® conference community members are experienced, they know that there is more to grassroots than names in a database. Technology has leveled the playing field, and the differentiating factor in a winning grassroots program is one characterized by committed, strategically positioned volunteers. I know a quality volunteer when I see one, and I wanted to know how the I2M community defines it.
What behaviors translate into a valued volunteer advocate?
1. The Committed 60%
I refer to this group as the “committed” because these advocates consistently give their time…
The Top 12 Things To Do Now for Grassroots Success
Here is the “Top 12″ list on what you should be doing now to reduce your stress, improve efficiency, and have better results with your grassroots activations.
- Mind the patterns. Which legislative districts are most responsive? Do you know why? Review all e-mail open rates, click throughs, forwards, and page visits. You probably do this after each grassroots mobilization campaign, but look at the broader pattern and build on what’s working. Review all of your metrics.
- Talk to your TBs (true believers). Survey your regular responders. Again, we are building from a strength here. What do they find compelling about your calls to action? What are their recommendations for getting more responses? Do this in a methodical way in order to produce…
How to Manage the Employee/Member Expectations of a Grassroots Program
As the leader of your grassroots program, you must remember that your potential grassroots volunteers, the employees, want to get something out of their association with your program. It’s not just your convincing arguments for the company’s legislative priorities that will garner their participation and loyalty.
The following is a summary of common employee/member expectations that I heard in my almost decade of leading an internal grassroots program, and my re-commendations for managing them. Not all expectations are valid or realistic, but they impact our ability to lead. That’s exactly why we have to manage them.
1. “Government Relations will present both sides of an issue and not try to tell us how to vote.”
Expectation #1 – An abundance of social…
How to Manage Your CEO’s Expectations of an Internal Grassroots Program
If grassroots is the best way to impact the legislative process, why do so many grassroots professionals experience so much angst when they need internal cooperation for their efforts? I believe it is because there are numerous tacit expectations of any internal program, expectations that very few in the organization clarify or review as a program is developed. The result? Frustration, stagnation and lack of momentum, to name just a few.
Our frustrations will lessen if we learn and manage the most common (there are many more than this article allows) expectations of the four key players in any grassroots program: the CEO, the grassroots manager, the employees, and the middle management personnel. This article focuses on the CEO. We…
