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Tag Archives: grassroots success

How to Manage the Employee/Member Expectations of a Grassroots Program

As the leader of your grassroots program, you must remember that your potential grassroots volunteers, the employees, want to get something out of their association with your program. It’s not just your convincing arguments for the company’s legislative priorities that will garner their participation and loyalty.

How to Manage Your CEO’s Expectations of an Internal Grassroots Program

If grassroots is the best way to impact the legislative process, why do so many grassroots professionals experience so much angst when they need internal cooperation for their efforts? I believe it is because there are numerous tacit expectations of any internal program, expectations that very few in the organization clarify or review as a program is developed. The result? Frustration, stagnation and lack of momentum, to name just a few.

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