http://showaltergroup.com/blog Fri, 27 Jan 2012 15:00:02 +0000 en hourly 1 http://showaltergroup.com/blog/2011/01/19/13-things-you-should-be-doing-now-for-grassroots-mobilization-success/ http://showaltergroup.com/blog/2011/01/19/13-things-you-should-be-doing-now-for-grassroots-mobilization-success/#comments Wed, 19 Jan 2011 20:28:15 +0000 Amy Showalter http://showaltergroup.com/blog/?p=112 http://showaltergroup.com/blog/2011/01/19/13-things-you-should-be-doing-now-for-grassroots-mobilization-success/feed/ 0 http://showaltergroup.com/blog/2010/11/01/innovate-to-motivate%c2%ae-success-survey-grassroots-quality-and-strategic-planning/ http://showaltergroup.com/blog/2010/11/01/innovate-to-motivate%c2%ae-success-survey-grassroots-quality-and-strategic-planning/#comments Mon, 01 Nov 2010 15:48:16 +0000 Amy Showalter http://showaltergroup.com/blog/?p=218 Grassroots Quality Quotient Because Innovate to Motivate® conference community members are experienced, they know that there is more to grassroots than names in a database. Technology has leveled the playing field, and the differentiating factor in a winning grassroots program is one characterized by committed, strategically positioned volunteers. I know a quality volunteer when I see one, and I wanted to know how the I2M community defines it. What behaviors translate into a valued volunteer advocate? 1. The Committed 60% I refer to this group as the “committed” because these advocates consistently give their time...]]> http://showaltergroup.com/blog/2010/11/01/innovate-to-motivate%c2%ae-success-survey-grassroots-quality-and-strategic-planning/feed/ 0 http://showaltergroup.com/blog/2010/10/04/the-top-12-things-to-do-now-for-grassroots-success/ http://showaltergroup.com/blog/2010/10/04/the-top-12-things-to-do-now-for-grassroots-success/#comments Mon, 04 Oct 2010 13:52:26 +0000 Amy Showalter http://showaltergroup.com/blog/?p=95 now to reduce your stress, improve efficiency, and have better results with your grassroots activations.

1. Mind the patterns. Which legislative districts are most responsive? Do you know why? Review all e-mail open rates, click throughs, forwards, and page visits. You probably do this after each grassroots mobilization campaign, but look at the broader pattern and build on what's working. Review all of your metrics.
2. Talk to your TBs (true believers). Survey your regular responders. Again, we are building from a strength here. What do they find compelling about your calls to action? What are their recommendations for getting more responses? Do this in a methodical way in order to produce...]]> http://showaltergroup.com/blog/2010/10/04/the-top-12-things-to-do-now-for-grassroots-success/feed/ 0 http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/ http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/#comments Mon, 02 Aug 2010 13:27:08 +0000 Amy Showalter http://showaltergroup.com/blog/?p=346 1. “Government Relations will present both sides of an issue and not try to tell us how to vote.” Expectation #1 – An abundance of social...]]> http://showaltergroup.com/blog/2010/08/02/how-to-manage-the-employee-member-expectations-of-a-grassroots-program/feed/ 0 http://showaltergroup.com/blog/2009/12/14/how-to-manage-your-ceos-expectations-of-an-internal-grassroots-program/ http://showaltergroup.com/blog/2009/12/14/how-to-manage-your-ceos-expectations-of-an-internal-grassroots-program/#comments Mon, 14 Dec 2009 12:00:30 +0000 Amy Showalter http://showaltergroup.com/blog/?p=384 http://showaltergroup.com/blog/2009/12/14/how-to-manage-your-ceos-expectations-of-an-internal-grassroots-program/feed/ 0