Tag Archives: grassroots
The Program Edge
There are numerous advantages to instituting an initial grassroots program. The following are four of the most salient:
How to Strengthen Your Corporate Grassroots Program’s Weakest Link: The Middle Managers
In the years that I led a corporate grassroots program, I was privileged to have a high degree of senior management endorsement of our efforts. Even so, I was always surprised that this didn’t automatically translate to the company’s middle management. Many legislative issues directly impacted their operations, and there was a vibrant, visible and active group of employees promoting the program in their departments. Rather than being grassroots evangelists, they were the weak link in the grassroots chain.
How to Manage the Employee/Member Expectations of a Grassroots Program
As the leader of your grassroots program, you must remember that your potential grassroots volunteers, the employees, want to get something out of their association with your program. It’s not just your convincing arguments for the company’s legislative priorities that will garner their participation and loyalty.
Start With the Proper Foundation
The way to develop a true program is to develop the proper foundation and program culture. Too often, public affairs professionals approach grassroots with a “top down” methodology. Our program design services incorporate fact-finding with the people who will most impact your success – your employees or members and senior organization leaders.
Frequently Asked Grassroots Questions
Through the last decade of leading a highly esteemed grassroots program, I have fielded many questions and concerns regarding grassroots programs. Here are the most frequently asked questions.
