Tag Archives: grassroots
Just in case you are having “issues” with some who think grassroots programs and PAC’s don’t belong in the workplace, here is my take on it published on CNBC’s web site: http://www.cnbc.com/id/47144504
At my recent Innovate to Motivate Conference, I asked each participant to share their top goal for 2012. A clear majority of the grassroots professionals in attendance stated that they want to “build or increase the size of their grassroots network.” While there are many options for doing so, one popular way is through social networks. Read the full blog at K Street Cafe.
I2M faculty member Brett Kappel of Arent Fox www.arentfox.com advises his clients to create PAC bylaws that suit the political needs and culture of the company. However, Brett says a company can go too far in trying to ensure that the PAC is run consistently with the corporate culture. Here’s what he says about Jon Stewart and Stephen Colbert’s PAC ”argument”:
One of the questions that I invariably hear at each and every gathering of government relations professionals is, “How do I reach Generation X? How about Generation Y? How about the Millenials? How about the Boomers?” And on it goes.
Dr. Rhoads and I have always responded that while each generation likes to think that the evolutionary process has made their brains different than those 20 years older than them, evolutionary psychology shows that human psychology has not changed since it’s been scientifically examined. While the vehicles for the outreach may be different based on age, isn’t good outreach good outreach regardless of one’s age?
Our belief is that good communication and good persuasion are effective no matter how old someone is…
What Does it Take to Get Legislative Staff to Remember Your Information? How to Prevent “Senior Moments” Among Legislative Staff
Those of you who have hired us for our grassroots advocacy workshops know about the prevalence and power of heuristic persuasion techniques, as well as how to combat heuristic decision making on the part of legislators and their staff. Kristina Miler (not Miller) of the University of Illinois is one of the first researchers to examine how “political and legislative elites” use heuristics to recall information presented by constituents. All grassroots professionals and lobbyists should be aware of Miler’s findings.
Heuristics are mental shortcuts, and their use is rooted firmly in the psychological literature. Heuristics are an efficient way for anyone to make decisions (although there are of course disadvantages to this approach), and legislators and their staff are no different…