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Tag Archives: grassroots

Can Companies Go Too Far When It Comes To Their PAC?

I2M faculty member Brett Kappel of Arent Fox www.arentfox.com advises his clients to create PAC bylaws that suit the political needs and culture of the company.  However, Brett says a company can go too far in trying to ensure that the PAC is run consistently with the corporate culture. Here’s what he says about Jon Stewart and Stephen Colbert’s PAC ”argument”:

http://arentfoxnews.com/cv/b725299375d575713993da6aaa4205606c8948a7

Do Generation Based Grassroots Communication Tactics Matter?

One of the questions that I invariably hear at each and every gathering of government relations professionals is, “How do I reach Generation X? How about Generation Y? How about the Millenials? How about the Boomers?” And on it goes.

Dr. Rhoads and I have always responded that while each generation likes to think that the evolutionary process has made their brains different than those 20 years older than them, evolutionary psychology shows that human psychology has not changed since it’s been scientifically examined. While the vehicles for the outreach may be different based on age, isn’t good outreach good outreach regardless of one’s age?

Our belief is that good communication and good persuasion are effective no matter how old someone is…

What Does it Take to Get Legislative Staff to Remember Your Information? How to Prevent “Senior Moments” Among Legislative Staff

Those of you who have hired us for our grassroots advocacy workshops know about the prevalence and power of heuristic persuasion techniques, as well as how to combat heuristic decision making on the part of legislators and their staff. Kristina Miler (not Miller) of the University of Illinois is one of the first researchers to examine how “political and legislative elites” use heuristics to recall information presented by constituents. All grassroots professionals and lobbyists should be aware of Miler’s findings.

Heuristics are mental shortcuts, and their use is rooted firmly in the psychological literature. Heuristics are an efficient way for anyone to make decisions (although there are of course disadvantages to this approach), and legislators and their staff are no different…

11 Strategy Questions You Have to Answer Before You Build Your Grassroots and PAC Capacity

I am seeing a lot of turn-key tools for grassroots professionals who need to give their grassroots volunteers something to do. I agree that volunteers need to have clear direction on the best activities to build awareness of your issue and your organization before elected officials and opinion leaders. However, doing that in absence of a strategy simply takes us farther along the “activity without results” road.

People tend to make strategy harder than it needs to be. Nevertheless, the reality is that strategy is about future-oriented vision and it’s also about actionable, tactical things. There are several questions that move logically from the first to the last that can help you develop strategy which leads to appropriate grassroots advocacy plans…

Get Fresh Insights on Your PAC and Grassroots Challenges at the I2M Town Hall

Do you want instant feedback on your PAC and grassroots program challenges? Then join us at Innovate to Motivate’s® D.C. Town Halls on June 30.

Innovate to Motivate® (I2M) is an annual conference for veteran political involvement professionals. They challenge themselves through a rigorous conference curriculum of PAC and grassroots productivity topics, the science of influence as it relates to PAC and grassroots, and professional development content.   A hallmark of the annual I2M conferences is information sharing among the nation’s most experienced PAC and grassroots professionals thought our Grassroots and PAC Town Halls.

How does a Town Hall work? Why should I attend?

Town Halls are candid discussions and idea sharing among your peers where…

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