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	<title> &#187; handling objections</title>
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		<title>The Three Approaches to Preparing for Objections</title>
		<link>http://showaltergroup.com/blog/2010/07/14/the-three-approaches-to-preparing-for-objections/</link>
		<comments>http://showaltergroup.com/blog/2010/07/14/the-three-approaches-to-preparing-for-objections/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 13:00:09 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[handling objections]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=48</guid>
		<description><![CDATA[Effectively handling objections is largely based on what we do before, rather than in, the moment the objection surfaces. Government relations professionals tend to fall into one of three groups along a dimension of increasing sophistication.

One way some prepare is to self-reference, rather than contemplate the perspective of our PAC prospects. Unsophisticated influencers do not reflect on the influence situation at all. They would rather <em>do</em> rather than <em>investigate</em>. They like to have a short list of PAC tactics handy for any PAC influence situation. “I already know how to drive a car, so why should I look at a map? I know what buttons to push and what knobs to turn to make this car work.”

When they do not...]]></description>
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		<title>No Apologies</title>
		<link>http://showaltergroup.com/blog/2010/02/17/no-apologies/</link>
		<comments>http://showaltergroup.com/blog/2010/02/17/no-apologies/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 13:00:22 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[handling objections]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=51</guid>
		<description><![CDATA[I’m worried when I see PAC recruiters open their talk by apologizing for having to ask for PAC contributions. This is one of the weakest ways to start a PAC pitch. It can open the door to some hostile objections because you are subtly communicating that you are not positive about what you are asking your audience to do. If you don’t approach the audience with a positive attitude, they certainly won’t feel good about your message. Rest assured that your audience catches whatever attitude you are sending.

At one of my recent client PAC recruiter training workshops, one of the trainees began his presentation strongly. He was gliding so smoothly, there was no reason to stop this practice run until...]]></description>
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