Tag Archives: leadership
The Final Three Persuasion Lessons from the Final Presidential Debate: Obama’s Zingers vs. Romney’s Restraint
This blog post first appeared on Forbes.com
In my last post, I shared some persuasion lessons from the first Presidential and Vice Presidential debates. Because each debate reveals new persuasion tactics and lessons, I couldn’t resist writing a sequel to my October 18 post.
1. Latch on to Your Likability. We saw some new (for President Obama) communications tactics in the last…
The good “s” word in PAC leadership is sales. The most successful PAC professionals know that they have to be superior salespeople.
They sell their PAC like crazed weasels (that’s a compliment) to PAC eligible employees and members, and also sell its’ virtues and results to senior organization leaders who can help or hinder their PAC development. They take nothing for granted. Unfortunately, many government relations professionals don’t practice this discipline.
My observation is that PAC professionals either do not believe in the PAC enough to be persuasive salespeople, or they believe in their PAC, but don’t know the basics of sales.