Tag Archives: offline advocacy
How to Get Your Advocates Off Their Computers and On the Streets: Part Two
This is a follow-up post (see part one here) giving you a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.
- When you have determined the path, create the infrastructure. Without this, it’s like trying to build a plane while you are flying it. Resources should include training, team structure, defined team member roles, team resources, team communications, reporting structures, events, rewards and recognition, for a start.
- Get real. Find out who is willing to go to the next level, and what they are willing to do. I call it measuring commitment intensity. My “Winning Hearts and Minds” research with over 400 grassroots and…
How to Get Your Advocates Off Their Computers and On the Streets
Here is a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.
- Know your organization’s ultimate persuasion goal. That will help you define #3 below.
- No matter how slick your tools, you will have little success moving people offline without a compelling message and a compelling messenger (See: Obama, Barack). This makes it vital to test your messages, rigorously evaluate your messengers, and recalibrate as necessary – be nimble. No one is stupid until he or she stops asking questions.
- Define the “next level.” This is different for everyone. One of my first clients told me they “wanted their advocates to go to the next level.”…
