Tag Archives: pac
Why Things Fail
But join me on the dark side for a moment. Lots of organizations that attempt change are unsuccessful. They don’t execute well. Here are the reasons, in no particular order. I started out with about seven and could not stop myself:
1. Following the fad du jour
2. No success metrics
3. No agreement on success metrics
4. No…
Is Your Organization’s Diversity Program Hurting Your PAC Recruitment?
Before you send me flaming e-mails, read on.
I had one of my many “learning moments” recently when working with one of my corporate PAC clients. We were talking prior to the workshop about all the new corporate diversity programs. There was no judgment as to whether they were good or bad; it was just an oral compilation of the various initiatives.
I know that one of the keys to get employees or association members to contribute to a political action committee is to emphasize what you have in common, rather than your differences. But what do diversity programs do? They emphasize differences, which leads to identity politics, which leads to bifurcation of any commonality one might have with one’s co-workers.
Please don’t…
The Top 9 Things Your PAC Prospects Don’t Want to Hear
Based on my experience in delivering actual PAC fundraising appeals, as well as interviewing corporate employees and association members, here is my list of the top 9 most uninfluential and uninspiring ways to make your PAC pitch. These apply to oral, written, and web content communications.
Keep it nearby when you are preparing your remarks for your next PAC membership drive, because you can, safely and without the supervision of a trained professional, try these techniques on your own.
1. “You need to give to the PAC because campaigns are expensive.”
In years of conducting PAC questionnaires and interviews, I honestly have never heard a PAC prospect mention this as a motivation to contribute. Yet, it’s as popular as ever among political involvement…
Mixing Business and Politics
You may have seen the recent research from the University of Tennessee, in which Russell Crook, David Woehr and Sean Lux have found that yes, indeed, mixing business and politics makes good financial sense. If you would like a copy of the full academic report -…
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Why have a PAC?
This is why…
Innovate to Motivate faculty member Brett Kappel weighs in on new research from Vanderbilt University:
The research finds that corporations gain clear financial benefits when individual employees make political donations.
What they describe in a new research paper is strong evidence that individuals who make political donations – whether at the behest of companies or not – directly benefit businesses in their communities.
“The reason we looked at individual contributions is because it accounts for about two-thirds of all the money given directly to politicians,” said Ovtchinnikov, noting that only about 10 percent of firms are actively involved in campaign finance. “Individuals are the big players in this game.”
The 2010 U.S. congressional elections saw an unprecedented boom in campaign…