Tag Archives: political engagement

You’ve probably read the Wall Street Journal account and other news reports about the backlash to Target from their recent political contributions to Minnesota Forward.

My gut reaction was that there was probably a very simple reason why this happened, why the backlash was so severe, and it had to do with how Target did (or did not) communicate the importance of political engagement and the nexus between politician’s votes and Target’s bottom line. I was discussing the situation with a client a few weeks ago and her gut reaction was like mine: “Isn’t this about getting back to basics? Target needs to get back to basics.”

A Politico article stated that many of Target’s employees “expressed outrage at the…