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	<title> &#187; target audience</title>
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		<title>Yahoo: &#8220;Despite Enormous Popularity, Old Spice Guy Not Helping Sales&#8221;</title>
		<link>http://showaltergroup.com/blog/2010/07/25/yahoo-despite-enormous-popularity-old-spice-guy-not-helping-sales/</link>
		<comments>http://showaltergroup.com/blog/2010/07/25/yahoo-despite-enormous-popularity-old-spice-guy-not-helping-sales/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 02:32:48 +0000</pubDate>
		<dc:creator>Amy Showalter</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[PAC Persuasion]]></category>
		<category><![CDATA[old spice]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://showaltergroup.com/blog/?p=573</guid>
		<description><![CDATA[The Old Spice ads make me laugh. They generate buzz. But it's always about the results! Good to remember for your next PAC or grassroots campaign. Who is your target audience? Are you speaking their language?

<a href="http://tv.yahoo.com/blog/despite-enormous-popularity-old-spice-guy-not-helping-sales--1403">Here's the Yahoo story</a>.]]></description>
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