Lessons Learned from Innovate to Motivate Grassroots and PAC Town Halls
At this summer’s Innovate to Motivate PAC and Grassroots Town Halls (www.innovatetomotivate.com), I am always leaning forward in my seat taking notes. I surveyed the Town Hall participants and found that on average, each attendee gained eight new actionable ideas ---- not a bad investment for a half day. Thanks to our I2M faculty member Brett Kappel (http:// www.arentfox.com/people/index.cfm?fa=profile&id=500) of Arent Fox (www.arentfox.com) for hosting us.
A few of the new ideas included:
Establish a PAC Advisory Committee
Include in grassroots training/orientation appropriate expectations for influence success
Engage the “exclusivity” principle when building your grassroots teams
Test messages among internal, not just external audiences before asking for PAC funds
Use narrative (without asking for their vote) as a part of your “pre- persuasion” campaign
We also conducted a “Mini-I2M Salon” where we shared over 30 resources, everything from the best financial management web sites to the best books and recreation equipment!
Mark Your Calendar - I2M 2012 Updates
Our fearless I2M leaders for 2012 are:
External Relations and Member Advocacy
Wisconsin Hospital Association
Director, Government Relations International Foodservice Distributors Association
You can read more about them here: http://www.innovatetomotivate.com/I2M_leadership
We have two Innovate to Motivate events scheduled for 2012. The one- day “Best of Innovate to Motivate” seminar will be held Friday, February 17, 2012, in Washington, D.C. at the ASAE headquarters on 1575 I St., NW.
We are taking our most memorable, highest-rated presentations from the last eleven years to showcase the pioneering I2M training curriculum of professional development, PAC and grassroots skill building, and the science of influence. As an attendee, you’ll have the opportunity to engage in our Action Learning opportunities, which will facilitate the implementation of ideas gleaned at the “Best of Innovate to Motivate” seminar.
The Innovate to Motivate Institute will be held December 4 – 6, 2012, at the beautiful Charleston Place Hotel in the heart of Charleston’s historic district. South Carolina. http://www.charlestonplace.com/web/ocha/ charleston_place.jsp
The Institute is invitation - only. If you’re reading this newsletter, consider yourself invited. And, if you have a colleague you’d like to invite, simply forward the invitation when it is sent to you.
We are happy to announce that the The Soft Edge (http:// www.thesoftedge.com/) and The Original Congressional Handbook (http:// www.uscongresshandbook.com/) are joining us again as I2M 2012 sponsors!
Thanks for reading!