Consulting and Research

We believe in helping clients achieve long-term improvement in their government relations program. This is why many of our interventions are research-based. We do not employ a “silver bullet” or off-the-shelf methodology, as it is clear that these approaches do not create long-term results. There are simply too many moving parts to a persuasive grassroots program or PAC to prescribe a new website or stand alone workshop as the answer to long-term internal and external influence challenges. Our research services are far from a “data dump;” we provide concise, clear recommendations on how to apply the evidence-based findings to take your grassroots, PAC, or lobbying messages to the next level of influence.

We collaborate with clients to jointly diagnose and then prescribe appropriate interventions, training delivery options, and transfer of skills to the client. Our approaches revolve around establishing sustainable PAC, grassroots, and lobbying improvements that serve the organization for the long-term, rather than ad hoc grassroots, PAC and lobbying campaigns.

Our client results indicate that improved grassroots and PAC performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

All methodologies are based on our clients’ highest priority outcomes, so there truly is no “one size fits all” approach. However, the products and services listed below represent our most popular interventions. You can also read about our client results.

Improving Your Grassroots Infrastructure and Influence

Grassroots advocacy training: staff, Key Contacts, executives and board members
• Government Relations staff and volunteer strategic planning facilitation and reports
• Motivational grassroots keynote speeches
• Grassroots Influence Quotient Audit
• Advocacy staff strategic planning manual development
• Grassroots program management
• Design of grassroots web sites
• Creation of grassroots collateral materials
• Key contact program establishment
• Coaching for government relations staff
• Grassroots program audit
• Grassroots program establishment – internal and external communications, editorial calendars and content on demand

Creating and Maintaining a Purposeful PAC

• Custom designed PAC recruitment presentation using scientific influence principles
• PAC promotional materials
• Full-day PAC “Boot Camp” staff consultation
• PAC audit
• PAC Influence Quotient Audit
• PAC keynote speeches
• PAC recruiter training
• Government relations staff training and development
• PAC recruiter manuals and training
• PAC website design
• Grassroots and PAC incentive program designs
• PAC creation and fundraising structure establishment
• PAC and grassroots staff search facilitation

Government Relations Team Performance

• Staff coaching and training workshops
• Strategic planning facilitation for Government Relations staff and volunteer leaders
• GR department organization and team performance improvement
• Persuasive presentation skills for government relations staff

Research Services

Crossfire Research:PAC and Grassroots Message Testing and Implementation
• Scientific Influence Audits for grassroots, PAC and lobbying communications and web sites
• PAC message testing