Our Approach

In 1999, a valuable resource became available to organizations that want to improve their PAC and grassroots effectiveness when Amy Showalter left the highly esteemed Nationwide Civic Action Program to establish The Showalter Group, Inc.

We work with clients at all levels of the grassroots advocacy and PAC influence spectrum, but find that organizations who strive for excellence and raising the bar are the best fit. In fact, over 85% of our long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with us.

Our client base is diverse, and we know that there are simply too many moving parts in an organization to prescribe a commodity-based, off the shelf approach to improving grassroots advocacy, PAC and government relations performance. We believe in client collaboration as we jointly diagnose and then prescribe appropriate interventions, which vary from training delivery options, to internal and external influence research, to new implementation strategies, to staff coaching.

Group Final

Mission accomplished! Almost a third of all I2M 2009 conference attendees volunteered their free afternoon to help refurbish a home destroyed by Hurrican Katrina in the Gentilly neighborhood of New Orleans. Only 30% of the neighborhood homes have been repaired.

We always strive for a transfer of skills to the client. Our approaches revolve around establishing sustainable PAC, grassroots, and lobbying influence improvements that serve the organization for the long-term, rather than ad hoc grassroots, PAC and lobbying campaigns.

Our client results indicate that improved performance comes from investment in the application of scientific influence principles, standardized administration and management procedures, organizational support structures, and motivated staff and advocates.

Our clients include major corporations such as ConocoPhillips, the Dow Chemical Company, Southwest Airlines, and national trade associations such as the National Restaurant Association and the National Federation of Independent Business. Major non-profits that we have collaborated with include the American Heart Association’s Office of Public Advocacy, Nationwide Children’s Hospital, and the United States Green Building Council. State trade associations that have hired The Showalter Group for consulting projects include the California Healthcare Association, the Pennsylvania Banker’s Association, the Ohio Inter-University Council, and numerous state REALTOR® associations.