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The Final Three Persuasion Lessons from the Final Presidential Debate: Obama’s Zingers vs. Romney’s Restraint

This blog post first appeared on Forbes.com

In my last post, I shared some persuasion lessons from the first Presidential and Vice Presidential debates. Because each debate reveals new persuasion tactics and lessons, I couldn’t resist writing a sequel to my Continue Reading →

Three Methods of Persuasion You Can Copy From Obama and Romney (and one from Joe Biden that you should not copy)

This blog post first appeared on Forbes.com

You might think that political candidates don’t have a lot to teach you about communicating with your employees or shareholders. Actually they do.

When you give a speech, you have a captive audience – “political prisoners,” if you will. The meetings are mandatory, and they have to listen to you. I find it amusing how audiences of employees laugh with more gusto at executive jokes that would barely register if told by another employee ...

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Mounting Chatter that Victory is ‘Inevitable’ Could Boomerang Against Obama

This blog post first appeared on Forbes.com

It seems that most pollsters, pundits and many media outlets are declaring the Presidential election preordained. According to them, the election isn’t over, but show time has been set, and the fat lady is in rehearsal. This “inevitability” theme is actually an influence tactic that I believe could backfire by motivating Romney’s supporters and Romney himself.

It’s a tactic that basically equates “big” with victory. I’ve written extensively about why it’s good to be ...

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What Joe Ricketts is Doing Right with His Super PAC

This blog post first appeared on Forbes.com

Another super PAC contribution is drawing attention, this one via Joe Ricketts, the founder of online brokerage TD Ameritrade, Inc. His family also owns the Chicago Cubs.

He not only is planning to contribute huge sums (over $18 million planned for 2011-2012) but he has taken the initiative to establish his own Super PAC, complete with staff and his personal oversight.

As I wrote in my last post, there is a right way and ...

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Wielding Influence: How Scotts Miracle-Gro Got It Right With Super PAC Donation

This blog post first appeared on Forbes.com

In June, Scotts Miracle-Gro contributed $200,000.00 to the Restore Our Future super PAC supporting GOP presidential candidate Mitt Romney. Corporate executive giving to super PACs isn’t news, but it is news when a consumer goods company with a prominent brand does so with corporate treasury dollars; most corporate donations to super PACs are from privately held entities.

My understanding is that thus far, they have not witnessed angry citizens storming their offices with pitchforks ...

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Big Business Does Best In Washington When It Plays The Underdog

This blog post first appeared on Forbes.com

In my work helping large for-profit (and non-profit) organizations maximize their political influence, I’ve repeatedly witnessed powerful legislators make decisions based partly on the merits of a decision, and partly on the messenger. And when the messenger is a small business owner or principal, they are a mighty messenger. It’s an article of faith that helping “the little guy,” in this case small businesses, makes them feel better about themselves, as it should. ...

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Amy’s Article Is Published in Today’s Insurance Professionals

Amy’s article, Not All Team Members Are Equal: Why You Need Connected Converts to Win Over Others, has been published in Today’s Insurance Professionals.

Review it here (scroll to page 51)…

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The Underdog Edge Gets Reviewed by Shel Horowitz

Shel Horowitz’ Clean & Green Club listed The Underdog Edge as a recommended read in their newsletter.

Read the full review here…

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You Can Change the Minds of the Powerful

Can ordinary people make a difference? Yes, says author Amy Showalter, who offers tips on how to be a persuasive underdog in “The Underdog Edge: How Ordinary People Change the Minds of the Powerful. . . and Live to Tell About It”…

Click here to read more.

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Tales from the Front Lines – How Your Appearance Affects Your Upward Influence Success

As I talk to more readers of The Underdog Edge, it’s fun to hear their stories and applications of Underdog Edge influence moments—-real-world experiences that illustrate the seven extreme influence strategies and over 50 tactics for upward influence success.  I’ll be sharing them in this blog as they occur.

As I wrote in Underdog Edge, the top dogs whose minds were changed by someone “down” the food chain made a common observation—that one’s appearance matters, and that ...

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