Blog

How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part One

Why do some government affairs departments, specifically grassroots and PAC operations, consistently get increased budget funding and staff resources while others struggle to justify their existence? We track our clients’ results, and what we found was startling.

After the conclusion of our collaborations, over 85% of our consulting clients have experienced long-term funding increases, increased staff resources, and enhanced internal status for their grassroots program and/or PAC. So, in hot pursuit of the truth, I wanted to find out what some ...

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Motivating Grassroots Volunteers

The Good News

There is a lot of time and effort directed at motivating grassroots volunteers. The bad news is that much of it is directed in the wrong place.

What is lacking in most organizations, most markedly in the corporate grassroots programs, are grassroots managers with the motivation and team leadership skills who can motivate your members or employees to become raging grassroots thunder activists. Like it or not, just as a CEO or department Vice President imbues a type of ...

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The Good “S” Word

The good “s” word in PAC leadership is sales. The most successful PAC professionals know that they have to be superior salespeople.

They sell their PAC like crazed weasels (that’s a compliment) to PAC eligible employees and members, and also sell its’ virtues and results to senior organization leaders who can help or hinder their PAC development. They take nothing for granted. Unfortunately, many government relations professionals don’t practice this discipline.

My observation is that PAC professionals either do not believe in ...

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13 Things You Should Be Doing Now For Grassroots Mobilization Success

In this video, I’m sharing 13 things you need to be doing now for grassroots mobilization success.

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Advice to People Who Are Trying to Use Social Media for a Grassroots Network

How much time do you have?  My top pieces of advice are:

1. Know your end goal – social media are not the same thing as social capital. You can have all of the connections in the universe, but if those people aren’t willing to act on your behalf, it doesn’t matter.

I was reminded of this in a conversation with  Betsy Vetter, director of government relations for the American Heart Association in North Carolina. She has learned that  “the way you ...

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Grassroots and PAC Influence Lessons Learned in 2010

What did you learn in 2010? Watch the video below for insights Amy gained in the last year!

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Learn How to Take Your Social Media Outreach to the Next Level at I2M 2011

The 2011 Innovate to Motivate Conference
February 8 – 11, 2011
San Antonio, Texas

“I have spoken more than 100,000 audience members at more than 600 conferences. Innovate to Motivate stands out because Amy and her team honor the conference attendees by vigorously seeking their opinions and input during every workshop, way beyond traditional Q & A opportunities. This ...

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PAC Legal Curriculum at I2M 2011

Every I2M conference includes advice from prominent PAC legal experts who share the latest laws and regulations that impact PAC fundraisers. We will again be joined by long-time faculty members Brett Kappel of Arent Fox and Carol Laham of Wiley Rein. Brett will focus on life after the Citizens United decision, and Carol will cover association PAC law topics.

Brett and Carol answered a few questions about what they will cover at I2M
2011.

Brett Kappel: ...

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How Social Media Are Being Used By Grassroots Campaigns

We see social media being used in several ways, the most visible being the recent protests in Iran. That was a grassroots awareness campaign. Social media have also been used long before that by very structured, established grassroots organizations to get the word out to their members about legislative developments, as well as to recruit and organize.

Where I’m seeing them being used most successfully is to provide information to an organization’s members in real time and to recruit people for ...

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Learn a Process to Instantly Generate New Ideas at I2M 2011

Innovate to Motivate, February 8-11, 2011 The Hotel Contessa, San Antonio

Download the full conference agenda
 
Registration is now open – register today!
 
 
 
“I have spoken more than 100,000 audience members at more than 600 conferences. Innovate to Motivate stands out because Amy and her team honor the conference attendees by vigorously seeking their opinions and input during every workshop, way beyond traditional Q & A opportunities. This enhances the overall conference experience and increases ...

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