Amyism #58

Social Media vs. Social Capitol “Despite the fascination with social networks, they arent a secret grassroots weapon. The groups that have social capital among their members will have the edge. That was the case prior to onine networks, and its true today. In a...

Amyism #68

Grassroots Motivation “Motivation is largely intrinsic. Your job is to create an atmosphere conducive to self-motivation. Blanket approaches don’t work.”

Amyism #3

Growing Grassroots “A terrible thing happens when your senior managers do not know about your program-nothing!!”

Amyism #55

Government Relations Results “When we know what brings the greatest return, but do not do it, we have to ask ourselves if we really believe what we are doing, or just doing what is easy. We get a short-term rush, but not as many long-term...

Amyism #71

Evangelism vx. Conversion “While ‘Evangelism Marketing’ is all the rage, and Evangelism about your cause is essential, smart grassroots leaders know that the real victory is in finding and creating converts for their cause, because converts are the...

Amyism #11

Motivation “People will come to your for the cause, and stay for the leader.”