Amyism #59

Astroturf Lobbying “When you can’t convince your own stakeholders to support your issues, and you have to pay someone else to gin up grassroots support, wouldn’t that be one of many red flags about your message, messenger, or...

Amyism #3

Growing Grassroots “A terrible thing happens when your senior managers do not know about your program-nothing!!”

Amyism #71

Evangelism vx. Conversion “While ‘Evangelism Marketing’ is all the rage, and Evangelism about your cause is essential, smart grassroots leaders know that the real victory is in finding and creating converts for their cause, because converts are the...

Amyism #68

Grassroots Motivation “Motivation is largely intrinsic. Your job is to create an atmosphere conducive to self-motivation. Blanket approaches don’t work.”

Amyism #70

Volunteers “No matter what you want from your work a vibrant grassroots program, a big PAC bank account, or victories in the legislature – it all comes from other...