Amy’s article, Not All Team Members Are Equal: Why You Need Connected Converts to Win Over Others, has been published in Today’s Insurance Professionals.Continue Reading →
Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to which people will work for or against your organization or brand. I think most of us would agree that ...Continue Reading →
One of the questions that I invariably hear at each and every gathering of government relations professionals is, “How do I reach Generation X? How about Generation Y? How about the Millenials? How about the Boomers?” And on it goes.
Dr. Rhoads and I have always responded that while each generation likes to think that the evolutionary process has made their brains different than those 20 years older than them, evolutionary psychology shows that human psychology has not changed since it’s ...Continue Reading →
Within the past 25 years, the Library of Congress has recorded over 1,000 books with Armageddon or apocalypse in the title. Certainly many industries and causes gain adherence via fear. But what does the research say about fear as a motivator, and how does it impact how grassroots and PAC professionals engage their volunteers?
I was hired to conduct a training workshop at a national trade association conference where the audience was comprised of their state chapter government relations directors and ...Continue Reading →
My colleague, Dr. Kelton Rhodes and I inaugurated our list of “Influence Lessons.” They are influence tactics and /or campaigns that caught our attention and our brief insights on each.
Stealth is Better
We were intrigued that the U.S. Chamber of Commerce announced their campaign to promote free enterprise. While a laudable goal, it’s never great to announce what you’re doing because it gives your opponents time to ramp up very quickly.
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As Kelton observed: “Usually ...
Utilizing the Science of Influence – For Advocates and Professional Lobbyists
There are scores of tools in the influence toolbox, and the savvy agent knows how to use the right tool for a particular client and situation. That said, we’ve noticed that there are some tools that work particularly well for political advocacy across a range of situations. Among them are trust building, proximity, metaphor, and narrative.
Trust building is the essential ingredient in credibility, but it’s a skill that’s often overlooked ...Continue Reading →
Quite simply, local, state and federal governments make decisions that impact what kind of schools we have, how much we pay in taxes, what kind of health care we’re going to have, what kind of cars we can buy and drive, and what kind of energy we should use. The beauty of this arrangement is that elected officials listen to their constituents because they all want to be re-elected and to do that, they need votes, so they tend to listen ...Continue Reading →