Archive for 'Grassroots Influence'

Amy’s Article Is Published in Today’s Insurance Professionals

Amy’s article, Not All Team Members Are Equal: Why You Need Connected Converts to Win Over Others, has been published in Today’s Insurance Professionals.

Review it here (scroll to page 51)…

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Politics in the Workplace is Good for Business

Just in case you are having “issues” with some who think grassroots programs and PAC’s don’t belong in the workplace, here is my take on it published on CNBC’s web site: http://www.cnbc.com/id/47144504

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Social Media – Should It be the Driver or Passenger in your Grassroots Influence Strategy?

Several years ago our Innovate to Motivate conference hosted then Gallup Managing Partner Ron Balmer to talk about Gallup’s research on customer engagement and how it applies to grassroots organizations. It was one of our most highly rated workstorms. Gallup has been at the forefront of engagement research; they define it as the degree to which people will work for or against your organization or brand. I think most of us would agree that ...

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Do Generation Based Grassroots Communication Tactics Matter?

One of the questions that I invariably hear at each and every gathering of government relations professionals is, “How do I reach Generation X? How about Generation Y? How about the Millenials? How about the Boomers?” And on it goes.

Dr. Rhoads and I have always responded that while each generation likes to think that the evolutionary process has made their brains different than those 20 years older than them, evolutionary psychology shows that human psychology has not changed since it’s ...

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What Does it Take to Get Legislative Staff to Remember Your Information? How to Prevent “Senior Moments” Among Legislative Staff

Those of you who have hired us for our grassroots advocacy workshops know about the prevalence and power of heuristic persuasion techniques, as well as how to combat heuristic decision making on the part of legislators and their staff. Kristina Miler (not Miller) of the University of Illinois is one of the first researchers to examine how “political and legislative elites” use heuristics to recall information presented by constituents. All grassroots professionals and lobbyists should be aware of Miler’s findings.

Heuristics ...

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Does Fear Influence or Immobilize?

Within the past 25 years, the Library of Congress has recorded over 1,000 books with Armageddon or apocalypse in the title. Certainly many industries and causes gain adherence via fear. But what does the research say about fear as a motivator, and how does it impact how grassroots and PAC professionals engage their volunteers?

I was hired to conduct a training workshop at a national trade association conference where the audience was comprised of their state chapter government relations directors and ...

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The Top 6 Influence Lessons

My colleague, Dr. Kelton Rhodes and I inaugurated our list of “Influence Lessons.” They are influence tactics and /or campaigns that caught our attention and our brief insights on each.

Stealth is Better

We were intrigued that the U.S. Chamber of Commerce announced their campaign to promote free enterprise. While a laudable goal, it’s never great to announce what you’re doing because it gives your opponents time to ramp up very quickly.

As Kelton observed: “Usually ...

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How to Avoid the Tripping Point During Your Advocate Hill and State House Visits: Part Two

Utilizing the Science of Influence – For Advocates and Professional Lobbyists

There are scores of tools in the influence toolbox, and the savvy agent knows how to use the right tool for a particular client and situation. That said, we’ve noticed that there are some tools that work particularly well for political advocacy across a range of situations. Among them are trust building, proximity, metaphor, and narrative.

Trust building is the essential ingredient in credibility, but it’s a skill that’s often overlooked ...

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Why Everyone Needs Grassroots

Quite simply, local, state and federal governments make decisions that impact what kind of schools we have, how much we pay in taxes, what kind of health care we’re going to have, what kind of cars we can buy and drive, and what kind of energy we should use. The beauty of this arrangement is that elected officials listen to their constituents because they all want to be re-elected and to do that, they need votes, so they tend to listen ...

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Advice to People Who Are Trying to Use Social Media for a Grassroots Network

How much time do you have?  My top pieces of advice are:

1. Know your end goal – social media are not the same thing as social capital. You can have all of the connections in the universe, but if those people aren’t willing to act on your behalf, it doesn’t matter.

I was reminded of this in a conversation with  Betsy Vetter, director of government relations for the American Heart Association in North Carolina. She has learned that  “the way you ...

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