Archive for 'Grassroots Organizing'

Twitter Ties and the Implications for Grassroots Professionals

At my recent Innovate to Motivate Conference, I asked each participant to share their top goal for 2012. A clear majority of the grassroots professionals in attendance stated that they want to “build or increase the size of their grassroots network.” While there are many options for doing so, one popular way is through social networks. Read the full blog at K Street Cafe.

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11 Strategy Questions You Have to Answer Before You Build Your Grassroots and PAC Capacity

I am seeing a lot of turn-key tools for grassroots professionals who need to give their grassroots volunteers something to do. I agree that volunteers need to have clear direction on the best activities to build awareness of your issue and your organization before elected officials and opinion leaders. However, doing that in absence of a strategy simply takes us farther along the “activity without results” road.

People tend to make strategy harder than it needs to be. Nevertheless, the reality ...

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Get Fresh Insights on Your PAC and Grassroots Challenges at the I2M Town Hall

Do you want instant feedback on your PAC and grassroots program challenges? Then join us at Innovate to Motivate’s® D.C. Town Halls on June 30.

Innovate to Motivate® (I2M) is an annual conference for veteran political involvement professionals. They challenge themselves through a rigorous conference curriculum of PAC and grassroots productivity topics, the science of influence as it relates to PAC and grassroots, and professional development content.   A hallmark of the annual I2M conferences is information sharing ...

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We’ve Been Thinking…

…about the grassroots ethics discussion among public affairs professionals. We had a lively discussion on this topic at Innovate to Motivate led by Dr. Kelton Rhoads, I2M sponsor Liz Welsh of Executive Communications www.executive-com.com, and me.

Here’s our take on the draft of ethics as created by Stephanie Vance, Anne Darconte, Les Francis, Chris Arterton (GWU Graduate School of Political Management), Tim Hysom (Congressional ...

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The Checklist for Your Next Grassroots and/or PAC Change Initiative

Anytime we are attempting to increase grassroots involvement or PAC participation, we need to be (if you are doing it correctly) aware of change management principles. Although we think of change management as gargantuan programs promoted by senior management, new PAC and grassroots initiatives also fall into this category.

Resistance is a natural phenomenon, so we must stop asking ourselves,” Why don’t they get it?”, and start doing the things that will help them “get it.”

The main issue is not the ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part Four

Emphasis on Results Rather than Activity

One of my Fortune 100 corporate clients wanted to expand their broad-based and key contact grassroots network. However, rather than taking a numerical approach to measuring their success, they were more concerned about finding the right employees with the right legislator relationships.

They did not care if an employee was best friends with the chairman of the Agriculture Committee. They wanted people with contacts on the Ways and Means and Appropriations Committees, and that is where ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part Three

Why do some government affairs departments, specifically grassroots and PAC operations, consistently get increased budget funding and staff resources while others struggle to justify their existence? We track our client’s results, and what we found was startling.

After the conclusion of our collaborations, over 85 percent of our consulting clients have experienced long-term funding increases, increased staff resources, and enhanced internal status for the grassroots program and/or PAC. We refer to them as our “85% Club.” So, in hot pursuit of ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part Two

The First Sale is to Yourself

Staff who are able to get more money and resources for their programs believe passionately in their mission. Remember, the first sale is always to yourself.

I was asked by a client to help coach her through a very important presentation to one of her organization’s highest governing bodies. We collaborated on her new five-year strategic grassroots development plan, and this group needed to approve the general plan direction. However, they had never heard a grassroots ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part One

Why do some government affairs departments, specifically grassroots and PAC operations, consistently get increased budget funding and staff resources while others struggle to justify their existence? We track our clients’ results, and what we found was startling.

After the conclusion of our collaborations, over 85% of our consulting clients have experienced long-term funding increases, increased staff resources, and enhanced internal status for their grassroots program and/or PAC. So, in hot pursuit of the truth, I wanted to find out what some ...

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The Top 7 Things Your Grassroots Advocates Don’t Want to Hear

In the interest of equal time, here are my thoughts relative to my grassroots compatriots. These are my favorites, not in any particular order. I provide these because words matter.

How we talk about grassroots sends clear signals to our volunteers as to what’s possible, and most important, our attitude toward them. These tips may help you to avoid the “trial and terror” approach to grassroots recruiting.

Drum roll, please. . .

1. “When we contact you to communicate with your legislator, it ...

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