Archive for 'Lobbying'

What Does it Take to Get Legislative Staff to Remember Your Information? How to Prevent “Senior Moments” Among Legislative Staff

Those of you who have hired us for our grassroots advocacy workshops know about the prevalence and power of heuristic persuasion techniques, as well as how to combat heuristic decision making on the part of legislators and their staff. Kristina Miler (not Miller) of the University of Illinois is one of the first researchers to examine how “political and legislative elites” use heuristics to recall information presented by constituents. All grassroots professionals and lobbyists should be aware of Miler’s findings.

Heuristics ...

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Research Results! The Bottom Line Value of Corporate Lobbying

PAC Fundraising in Tough Economic Times

All breeds of fundraisers, specifically PAC fundraisers, are facing challenges, ostensibly due to current economic conditions. We say “ostensibly” because the economy represents another timely, convenient objection to PAC contributions. We aren’t sure that “the economy” is a true objection, or just another convenient excuse not to contribute. Nevertheless, it got us thinking about how to address the challenge.

However, we are going to take a step back from ...

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Are You Over-Relying on Email Advocacy?

Are you over-relying on email advocacy? In this 5-minute long podcast, learn more about how email advocacy should only be one tool in communications with your lawmaker.

[podcast]https://secureservercdn.net/198.71.233.197/42e.ac2.myftpupload.com/videos/audio/tsg_episode_email_advocacy_part_1.mp3[/podcast]

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Grassroots Advocacy Groups Rely Too Heavily On Email Campaigns

In 2006, some House Members quietly erected an obstacle between them and their constituents.

They now required e-mail correspondents to solve a simple math or logic problem for their e-mails to get through. The electronic roadblock drew howls of protest from public interest groups and trade associations, who denounced it as a threat to democracy. The idea, of course, is to ensure that only actual people – and not mass-mailing computers of the kind often used by interest groups – send ...

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Workshop on Developing Persuasive Messages

Please join me and the American League of Lobbyists on July 21 in Washington, D.C., for a workshop on developing persuasive messages that get your internal and external audiences on your side.

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Building Your Volunteer Network: Make Your Group Memorable

This is the fourth and final post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Step Four: Make Your Group Memorable

It’s essential to have a simple logo or a short phrase or slogan that sums up your organization and its message. The idea is to have a “brand,” or an easily recognizable image that volunteers and legislators will associate with the cause.

The American ...

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Building Your Volunteer Network: Connect with Legislators

This is the third post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Step Three: Connect with Legislators

The size of your network is not as important as the credibility of the volunteers you have engaged. If they know the right legislators – or more important, if the legislators get to know them – you can get some attention and get things moving. I’ve seen ...

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Taking Arrows for the Profession

Dave Wenhold of the American League of Lobbyists takes more arrows for the profession. Check out this article.

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Building Your Volunteer Network: Retain and Motivate

This is the second post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Step Two: Retain and Motivate

Be very specific about what you want your volunteers to do and give them lots of support. I’ve watched advocacy programs struggle because staff members don’t set concrete requirements and measure how well their volunteers meet them.

If the volunteers’ job is to send letters or emails to ...

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Building Your Volunteer Network: Recruit Volunteers

This is the first post in a series about how any organization with 501(c)(3) status can build a grassroots advocacy network and do lobbying within the confines of the law.

Step One: Recruit Volunteers

Begin by considering where you can find volunteers for your lobbying efforts. Start with your organization’s strengths – mine your database of donors and volunteers: Who in your organization has relationships with legislators or people with connections to legislators? Who are the effective communicators?

To be successful, you must ...

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