I2M faculty member Brett Kappel of Arent Fox www.arentfox.com advises his clients to create PAC bylaws that suit the political needs and culture of the company. However, Brett says a company can go too far in trying to ensure that the PAC is run consistently with the corporate culture. Here’s what he says about Jon Stewart and Stephen Colbert’s PAC “argument”:Continue Reading →
While some look for a “silver bullet” to raise PAC funds, we sometimes forget that it’s many things, rather than one thing, that changes a PAC’s bank account. A constant dilemma among PAC professionals is how to advance the PAC when the organizational culture has been averse to it at worst, and at best, ambivalent.
I heard some good news from Micah Intermill, Director of Advocacy for the Assisted Living Federation of America (ALFA). Micah, along with his colleagues Maribeth Bersani, ...Continue Reading →
Within the past 25 years, the Library of Congress has recorded over 1,000 books with Armageddon or apocalypse in the title. Certainly many industries and causes gain adherence via fear. But what does the research say about fear as a motivator, and how does it impact how grassroots and PAC professionals engage their volunteers?
I was hired to conduct a training workshop at a national trade association conference where the audience was comprised of their state chapter government relations directors and ...Continue Reading →
I am seeing a lot of turn-key tools for grassroots professionals who need to give their grassroots volunteers something to do. I agree that volunteers need to have clear direction on the best activities to build awareness of your issue and your organization before elected officials and opinion leaders. However, doing that in absence of a strategy simply takes us farther along the “activity without results” road.
People tend to make strategy harder than it needs to be. Nevertheless, the reality ...Continue Reading →
But join me on the dark side for a moment. Lots of organizations that attempt change are unsuccessful. They don’t execute well. Here are the ...
Before you send me flaming e-mails, read on.
I had one of my many “learning moments” recently when working with one of my corporate PAC clients. We were talking prior to the workshop about all the new corporate diversity programs. There was no judgment as to whether they were good or bad; it was just an oral compilation of the various initiatives.
I know that one of the keys to get employees or association members to contribute to a political action committee ...Continue Reading →
Believing that what motivates a particular organizations’ PAC eligibles to join the PAC will motivate our organization has always intrigued me, and not in a positive way. Be wary of any generic “Motivating PAC Messages” workshops or consulting packages. Context is paramount in any successful influence campaign. The motivation depends on the environment, the organizational climate, the political climate, and with some PAC audiences, whether they are having a bad hair day or a bad horoscope.
“This is the number-one influence ...Continue Reading →
1. Be firm on your results, rather than the activities to get the results. I find that very successful people are firm about their intended results, and flexible on the process to achieve the results. Less successful people are firm about the process and flexible on the results.
2. Work backwards from your envisioned goal. Planning is taking what you have and generating activities. Strategy is working backwards from your envisioned goal.
3. Create implementation metrics and accountabilities.
4. Determine the level of ...Continue Reading →