Do Facebook Sit-Ins Work?

Thanks to Meaghan Killion Joyce for forwarding an interesting piece on about the use of Facebook sit-ins.

It supports my reminder that abundance dilutes impact.

Clay Shirky, author of “Here Comes Everybody: The Power of Organizing Without Organizations,” said the following in the article about social media sites as a way to put pressure on lawmakers: “It may be effective in the short term, but it will not be effective in the long term. This is the classic problem with political messaging right now. It’s become so easy to do things like this.”

And you know how I feel (and what the research supports) regarding easy vs. persuasive communications.

But if you want to give the virtual sit-ins a try, how can you make it work? Make sure you have trusted, connected grassroots influencers on the ground who can give your targeted lawmakers a reality check about the sit-in and vouch for its authenticity.