Newsletter Archive

Roots of Success 2017

January 2017

  • The Impact of Grassroots Recruitment Methods on Advocate Behavior

April 2017

  • Does Your Organization Have an Authentic Advocacy Culture?

June 2017

  • Is “Creating Awareness” an Advocacy Success Metric?
  • Reading Between the Research Lines – Amy’s Bloomberg Government Column “Seven Ways to Make a Lasting Impression with Members of Congress”​
  • Innovate to Motivate Town Halls – July 19, 2017 – Are You Intentional or Random Regarding Your Grassroots and PAC Performance?

August 2017

  • Give It a Rest: How to Rejuvenate and Keep Grassroots Support Strong
  • Which Tactics Change Legislators’ Minds?
  • Save the Date! Innovate to Motivate Conference: December 6-8, 2017, Nashville, TN
Roots of Success 2016

July 2016

  • “Berning,” Trumped Up Thoughts

August 2016

  • Taking Your Ideas from Zeroes to Heroes

October 2016

  • Does Excessive Use of Web Mobilization Lead You to Your Advocacy Priorities?

November 2016

  • Observations and Lessons Learned from the 2016 Presidential Election

December 2016

  • Exiled Words of 2016 and the All-Showalter Team is Back
Roots of Success 2015

April 2015

  • Communicating Government Relations Value

May 2015

  • Reading Between the Research Lines – Business PAC Trends

June 2015

  • Building Your Team: The State of Grassroots Volunteer Recruitment and Morale

December 2015

  • Amy and Kelton’s Exiled Words of 2016, Making GR a Priority, and Election Year Grassroots Engagement
Roots of Success 2014

January 2014

  • TSG’s Client Best Practices for 2013
  • Amy & Kelton’s Exiled Words and Phrases of 2013

March 2014

  • Which Type of Influencer are You?

May 2014

  • Persuasion v. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?

July 2014

  • Building an Effective Post-Fly-In Plan

December 2014

  • What’s Your Trust Quotient?
  • Amy & Kelton’s Exiled Words of 2014
Roots of Success 2013

February 2013

  • TSG’s Client Best Practices for 2012

March 2013

  • Do You Have a Culture of Grassroots Engagement?

June 2013

  • Five Reasons the NRA Won the Background Check Debate that Have Nothing to Do with Politics

August 2013

  • Can Underdog Positioning Be Too Much of a Good Thing?

December 2013

  • How to Conduct Your Year-End Evaluation
Roots of Success 2012

January 2012

  • The Top 12 Political Involvement Management Practices for 2011
  • Banish These Words

April 2012

  • Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

May 2012

  • Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

July 2012

  • Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 1

September 2012

  • Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 2

October 2012

  • Do You Measure What Matters?
  • Government Relations Metrics Teleseminar
Roots of Success 2011

January 2011

  • TSG’s “Banished Words List”
  • How the New Members of Congress Should Impact Your Grassroots Persuasion Strategies (and no, it’s not about their political party)
  • What’s Better for PAC and Grassroots Recognition–Tangible Rewards or Experiences?
  • Lessons Learned in 2010

February 2011

  • What Makes a PAC Website Persuasive?
  • I2M 2011 – Staying Ahead of the Curve Because Our Volunteers Helped Build the Curve!
  • Sound Bites from I2M 2011
  • New Amyisms

April 2011

  • Improving Your Political Involvement Program by Asking the Right Questions
  • What Isn’t Obvious Is…
  • Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011

June 2011

  • How to Influence Regulators
  • How You Can Give Your PAC and Grassroots Programs Staying Power
  • Top Lobbying Do’s and Don’ts for 2011
  • Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011 – Part 2

July 2011

  • The 5 Behaviors of Black Belt Political Involvement Professionals
  • “Keepers” from ASAE’s Government Relations School

September 2011

  • The Three Distinctions Between Mediocre and Excellent Political Involvement Programs
  • ASAE Annual Convention – Evaluating Your Government Relations Program
  • Lessons Learned from Innovate to Motivate Grassroots and PAC Town Halls

November 2011

  • 6 Time bombs in your Grassroots or PAC Program
  • Want to Excel? Trust the Evidence, Not Your Gut