Newsletter Archive

Roots of Success 2020

March 2020

February 2020

January 2020

Roots of Success 2019

December 2019

November 2019

CLICK FOR TRANSCRIPT

CLICK FOR TRANSCRIPT

October 2019

CLICK FOR TRANSCRIPT

CLICK FOR TRANSCRIPT

September 2019

CLICK FOR TRANSCRIPT

CLICK FOR TRANSCRIPT

August 2019

CLICK FOR TRANSCRIPT

CLICK FOR TRANSCRIPT

July 2019

CLICK FOR TRANSCRIPT

June 2019

CLICK FOR TRANSCRIPT

May 2019

CLICK FOR TRANSCRIPT

March 2019

CLICK FOR TRANSCRIPT

February 2019

January 2019

  • Why Will Your Grassroots Advocacy Program Fail This Year?
Roots of Success 2018

December 2018

  • Amy and Kelton’s Exiled Words and Phrases of 2018

November 2018

  • The Best of Research. Influence. Lead. 2018

October 2018

  • Do You Know and Use Evidence-Based Tactics for Your GOTV Effort?

April 2018

  • Grassroots Leadership

February 2018

  • The Story Behind the Story
Roots of Success 2017

January 2017

  • The Impact of Grassroots Recruitment Methods on Advocate Behavior

April 2017

  • Does Your Organization Have an Authentic Advocacy Culture?

June 2017

  • Is “Creating Awareness” an Advocacy Success Metric?
  • Reading Between the Research Lines – Amy’s Bloomberg Government Column “Seven Ways to Make a Lasting Impression with Members of Congress”​
  • Innovate to Motivate Town Halls – July 19, 2017 – Are You Intentional or Random Regarding Your Grassroots and PAC Performance?

August 2017

  • Give It a Rest: How to Rejuvenate and Keep Grassroots Support Strong
  • Which Tactics Change Legislators’ Minds?
  • Save the Date! Innovate to Motivate Conference: December 6-8, 2017, Nashville, TN

December 2017

  • Amy and Kelton’s Exiled Words and Phrases of 2017
  • Sound Bites from I2M 2017
Roots of Success 2016

July 2016

  • “Berning,” Trumped Up Thoughts

August 2016

  • Taking Your Ideas from Zeroes to Heroes

October 2016

  • Does Excessive Use of Web Mobilization Lead You to Your Advocacy Priorities?

November 2016

  • Observations and Lessons Learned from the 2016 Presidential Election

December 2016

  • Exiled Words of 2016 and the All-Showalter Team is Back
Roots of Success 2015

April 2015

  • Communicating Government Relations Value

May 2015

  • Reading Between the Research Lines – Business PAC Trends

June 2015

  • Building Your Team: The State of Grassroots Volunteer Recruitment and Morale

December 2015

  • Amy and Kelton’s Exiled Words of 2016, Making GR a Priority, and Election Year Grassroots Engagement
Roots of Success 2014

January 2014

  • TSG’s Client Best Practices for 2013
  • Amy & Kelton’s Exiled Words and Phrases of 2013

March 2014

  • Which Type of Influencer are You?

May 2014

  • Persuasion v. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?

July 2014

  • Building an Effective Post-Fly-In Plan

December 2014

  • What’s Your Trust Quotient?
  • Amy & Kelton’s Exiled Words of 2014
Roots of Success 2013

February 2013

  • TSG’s Client Best Practices for 2012

March 2013

  • Do You Have a Culture of Grassroots Engagement?

June 2013

  • Five Reasons the NRA Won the Background Check Debate that Have Nothing to Do with Politics

August 2013

  • Can Underdog Positioning Be Too Much of a Good Thing?

December 2013

  • How to Conduct Your Year-End Evaluation
Roots of Success 2012

January 2012

  • The Top 12 Political Involvement Management Practices for 2011
  • Banish These Words

April 2012

  • Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

May 2012

  • Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)

July 2012

  • Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 1

September 2012

  • Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 2

October 2012

  • Do You Measure What Matters?
  • Government Relations Metrics Teleseminar
Roots of Success 2011

January 2011

  • TSG’s “Banished Words List”
  • How the New Members of Congress Should Impact Your Grassroots Persuasion Strategies (and no, it’s not about their political party)
  • What’s Better for PAC and Grassroots Recognition–Tangible Rewards or Experiences?
  • Lessons Learned in 2010

February 2011

  • What Makes a PAC Website Persuasive?
  • I2M 2011 – Staying Ahead of the Curve Because Our Volunteers Helped Build the Curve!
  • Sound Bites from I2M 2011
  • New Amyisms

April 2011

  • Improving Your Political Involvement Program by Asking the Right Questions
  • What Isn’t Obvious Is…
  • Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011

June 2011

  • How to Influence Regulators
  • How You Can Give Your PAC and Grassroots Programs Staying Power
  • Top Lobbying Do’s and Don’ts for 2011
  • Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011 – Part 2

July 2011

  • The 5 Behaviors of Black Belt Political Involvement Professionals
  • “Keepers” from ASAE’s Government Relations School

September 2011

  • The Three Distinctions Between Mediocre and Excellent Political Involvement Programs
  • ASAE Annual Convention – Evaluating Your Government Relations Program
  • Lessons Learned from Innovate to Motivate Grassroots and PAC Town Halls

November 2011

  • 6 Time bombs in your Grassroots or PAC Program
  • Want to Excel? Trust the Evidence, Not Your Gut