January 2023
ROS: The Engagement Edge
Avoiding Derivative Behaviors and Spurring Original Thinking with Tommy Goodwin
December 2022
November 2022
October 2022
- For Your Elevation – “What’s Going On Over There?” The Importance of Context in Your Advocacy and PAC Messages
- Roots of Success – Monthly Highlights for October 2022
August 2022
The Engagement Edge
May 2022
Roots of Success May/June 2022
The Engagement Edge May 2022
A Message From Amy
Friends of TSG – Listen to Amy’s message about TSG’s 2022 Reed Award for “Best Fundraising Innovation
March 2022
The Engagement Edge March 2022
Roots of Success March 2022
Roots of Success 2021
December 2021
November 2021
October 2021
September 2021
June 2021
May 2021
February 2021
January 2021
Roots of Success 2020
December 2020
November 2020
October 2020
September 2020
- Why You Need Original Advocacy and PAC Messages
- Are You (and your advocacy communications) for Real?
August 2020
- New Insights from the GRIP® Research: How Do the Most Admired Grassroots Organizations Foster Advocate Discipline
- Amyism #80: The Purposeful PAC®
- How to Get What You Need
July 2020
- What’s Changed and What You Need to Do Differently
- Developing Your Advocacy and PAC Leader’s Evangelism Quotient
June 2020
May 2020
- 8 Questions to Ask Before Speaking Out
- Is It Time to Take a Stand?
- What’s Your Digital Advocacy Credibility Quotient?
- New E-Book: Best Practices in Virtual Advocacy
April 2020
March 2020
- The Canon of Grassroots Advocacy Programs
- Leveraging the Vortex of the Virus
- 12 Tips to Help You Survive the Vortex of the Virus
February 2020
- How Successful Advocacy Professionals Think: The Grassroots Influence Pulse (GRIP®) Findings
- Three Things: The Grassroots Influence Pulse (GRIP®) Research
January 2020
Roots of Success 2019
December 2019
- Lessons Learned at #RIL2019
- Why You Need to Know What Won’t Change
- Amy & Kelton’s Exiled Expressions
November 2019
October 2019
- The Immutable Truths: What Won’t Change…and How It Can Lead You to Innovative Breakthroughs
- GRIP Findings Part 1 of 4: Univariate Correlations
September 2019
- Amy Live & Uncut: Amyism #71 – Evangelism v. Conversion
- The Challenges of Properly Implementing a Grassroots Key Contact Program
August 2019
July 2019
June 2019
May 2019
- The Influence Edge: Authenticity
- What’s Your Organization’s Political Involvement Culture Quotient?
- Amy Live & Uncut: Demonstrating Advocacy Technology ROI
March 2019
- Amyism #70: Your Volunteers are Your Legacy, Lead Them Well
- Reading Between the Research Lines: Washington in the Information Age
February 2019
- Reading Between the Research Lines: Washington in the Information Age
- Amy Live & Uncut: Running from the LCD Syndrome
- Amy Live & Uncut: Amyism #77: Persuasion v. Awareness
- Why Will Your Grassroots Advocacy Program Fail This Year?
Roots of Success 2018
- Amy and Kelton’s Exiled Words and Phrases of 2018
- The Best of Research. Influence. Lead. 2018
- Do You Know and Use Evidence-Based Tactics for Your GOTV Effort?
- Grassroots Leadership
- The Story Behind the Story
Roots of Success 2017
- The Impact of Grassroots Recruitment Methods on Advocate Behavior
- Does Your Organization Have an Authentic Advocacy Culture?
- Is “Creating Awareness” an Advocacy Success Metric?
- Reading Between the Research Lines – Amy’s Bloomberg Government Column “Seven Ways to Make a Lasting Impression with Members of Congress”
- Innovate to Motivate Town Halls – July 19, 2017 – Are You Intentional or Random Regarding Your Grassroots and PAC Performance?
- Give It a Rest: How to Rejuvenate and Keep Grassroots Support Strong
- Which Tactics Change Legislators’ Minds?
- Save the Date! Innovate to Motivate Conference: December 6-8, 2017, Nashville, TN
- Amy and Kelton’s Exiled Words and Phrases of 2017
- Sound Bites from I2M 2017
Roots of Success 2016
- “Berning,” Trumped Up Thoughts
- Taking Your Ideas from Zeroes to Heroes
- Does Excessive Use of Web Mobilization Lead You to Your Advocacy Priorities?
- Observations and Lessons Learned from the 2016 Presidential Election
- Exiled Words of 2016 and the All-Showalter Team is Back
Roots of Success 2015
- Communicating Government Relations Value
- Reading Between the Research Lines – Business PAC Trends
- Building Your Team: The State of Grassroots Volunteer Recruitment and Morale
- Amy and Kelton’s Exiled Words of 2016, Making GR a Priority, and Election Year Grassroots Engagement
Roots of Success 2014
- TSG’s Client Best Practices for 2013
- Amy & Kelton’s Exiled Words and Phrases of 2013
- Which Type of Influencer are You?
- Persuasion v. Pressure: Do You Want Long-Term Influence or Short-Term Coercion?
- Building an Effective Post-Fly-In Plan
- What’s Your Trust Quotient?
- Amy & Kelton’s Exiled Words of 2014
Roots of Success 2013
- TSG’s Client Best Practices for 2012
- Do You Have a Culture of Grassroots Engagement?
- Five Reasons the NRA Won the Background Check Debate that Have Nothing to Do with Politics
- Can Underdog Positioning Be Too Much of a Good Thing?
- How to Conduct Your Year-End Evaluation
Roots of Success 2012
- The Top 12 Political Involvement Management Practices for 2011
- Banish These Words
- Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)
- Three Ways to Give Your PAC and Grassroots Programs Staying Power (and why you should care)
- Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 1
- Communicating with Congressional Staff – What Works, What Doesn’t, and Why – Part 2
- Do You Measure What Matters?
- Government Relations Metrics Teleseminar
Roots of Success 2011
- TSG’s “Banished Words List”
- How the New Members of Congress Should Impact Your Grassroots Persuasion Strategies (and no, it’s not about their political party)
- What’s Better for PAC and Grassroots Recognition–Tangible Rewards or Experiences?
- Lessons Learned in 2010
- What Makes a PAC Website Persuasive?
- I2M 2011 – Staying Ahead of the Curve Because Our Volunteers Helped Build the Curve!
- Sound Bites from I2M 2011
- New Amyisms
- Improving Your Political Involvement Program by Asking the Right Questions
- What Isn’t Obvious Is…
- Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011
- How to Influence Regulators
- How You Can Give Your PAC and Grassroots Programs Staying Power
- Top Lobbying Do’s and Don’ts for 2011
- Prime Fibs…Juicy Morsels That Are Not What They Seem, 2011 – Part 2
- The 5 Behaviors of Black Belt Political Involvement Professionals
- “Keepers” from ASAE’s Government Relations School
- The Three Distinctions Between Mediocre and Excellent Political Involvement Programs
- ASAE Annual Convention – Evaluating Your Government Relations Program
- Lessons Learned from Innovate to Motivate Grassroots and PAC Town Halls
- 6 Time bombs in your Grassroots or PAC Program
- Want to Excel? Trust the Evidence, Not Your Gut
