It’s the rules of the grassroots road that you have to always be recruiting, retaining and motivating your audience to act – to go from having social networks to having social capital. That will never change.
A lot of grassroots work is pure and not very simple data base management. Social media can change the velocity of your list creation and maintenance. Kari Lantos of the Association of International Educators said her foray into social media has allowed her to spread her message to the beneficiaries of her members’ expertise – the students they teach. And, you can build your list quickly – Kari added over 300 Facebook friends in a day or two, and this is for a very selective membership organization.