Our Team

Kelton Rhoads, Ph.D.

Kelton Rhoads, Ph.D., studied and practiced persuasion as an art for years – as a grantwriter, a public relations officer, and a director of marketing and communications – but became increasingly dissatisfied with intuitive approaches to persuasion, and the guesswork utilized by most persuasive “experts.” Seeking a verifiable source of evidence and fact regarding what causes people to change their behaviors, he pursued a doctorate in Social Psychology, specializing in persuasion and compliance.

“Amy and Kelton’s work was fantastic. The combination of their Influence Audit process and dynamic workshops (in fact, our members are still quoting Kelton’s advice) enabled us to better frame our issues, and gives us an opportunity to be more proactive on future issues. We could tell our members’ eyes were opened during this process — they now think more strategically with a long-term view.”

Kelly Benedetti
Vice President, State and Industry Relations
National Restaurant Association

He is now an influence consultant based in Los Angeles, California. He has provided training, consulting, and presentations for industry, government and defense agencies, political candidates, credit and banking firms, non-profit philanthropic organizations, educational agencies, public relations firms, and a number of medical entities, helping people apply the principles of influence to real-world situations. His work has been published in a variety of scholarly and popular journals on topics relating to persuasion. He has given radio interviews on the subject, and has received print and TV advertising awards.

Kelton partners with Amy to provide influence training workshops, and message testing through our Crossfire Research methodology. He has also partnered with Amy on proprietary TSG research projects on what causes legislators to change their minds, and upcoming research on who legislative trust factors.

Using the latest peer-reviewed research on the science of human behavior, Amy and Kelton also audit written and electronic advocacy materials (Influence Quotient) to make your advocates more likely to respond to your requests for action.

Rhoads has taught communications, statistics, psychology, and English at the university level, and currently serves as an adjunct professor at U.S.C.’s Psychology Department and The Annenberg School for Communication. Rhoads completed his doctorate in Social Psychology at Arizona State University in 1998. Previously, he received a master’s degree in English from Loma Linda University, and obtained a baccalaureate degree in History from Pacific Union College.

Nora Rubinoff

Conference Manager, Innovate to Motivate® and Director, Special Projects

Nora has been a part of the TSG team since November of 2005. She manages the I2M conference and also administers TSG’s client research projects, as well as our own proprietary research projects. Nora has nearly three decades of computing, technical and management experience. A Certified Master Virtual Assistant and Graduate Virtual Assistant, Nora is also an expert coach, mentor and instructor for emerging virtual assistant practitioners.

Nora is involved in local as well as international professional organizations, including the International Virtual Assistants Association (IVAA), where she is a past board member and web director. A strong believer in giving back to the community, Nora also serves as Education Administrator for Temple Beth Or in Dayton, Ohio. Nora actively supports the Lakota West Band program and serves as the Lakota West Bands webmaster.

Nora is the recipient of the Karen S. House Award for Regional Collaboration, the Member of the Year Award from the West Chester Chamber Alliance and the Women of Excellence Award. She resides in West Chester with her husband Eric, sons Brandon and Ben and trio of wire-haired dachshunds.

Francine Wright

Client Services Coordinator

Francine has been with TSG in several roles since 2002, and specializes in maintaining TSG’s databases and client administrative duties. Francine has 25 years of experience in administrative and technical support in industries such as banking, construction and executive suites.

Francine attended the University of Cincinnati and Cincinnati State Community and Technical College majoring in computer repair/networking. She has also received certificates from Great Oaks Institute of Technology in Microsoft Office products and in medical terminology.

She resides in Cincinnati, Ohio with her husband and three children. Fran enjoys spending her free time with her two grandkids.