Persuasive Platform Skills

It’s What You Say & How You Say It:

Persuasive Platform Skills for Government Affairs Staff

Wednesday, October 25, 2017
8:30 a.m. – 4:30 p.m.

ASAE Center
1575 I St., N.W.
11th floor conference room
Washington, D.C. 20005

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If you want to be treated like a leader, you must communicate like one. Every presentation is your leadership audition. Every presentation is your opportunity to advance your ideas, cause, and personal brand. Are you willing to invest in yourself? If so, join me for my third annual Persuasive Presentation Skills class.

This is the only presentation skills development class for government affairs professionals that limits class size so that you get the personal attention you need.  It’s very difficult to improve your presentation skills by listening to a lecture. You need to practice, and you need to practice the presentation techniques that matter most.

It’s also the only one that provides post-class access to me for personal presentation coaching for one month after the training. I will review your presentation slides, notes, and even evaluate your practice or live presentation videos!

Don’t take my word for it. Here are a few reasons why this learning experience is so valuable: (contact information of those providing testimonials is available upon request)

The class was such a positive, confidence-boosting experience. You have such a skillful ability to gently lead each person to a genuine, lifelong improvement. I valued all components of the day and learned so much from you and from the other participants. I loved the inside tips on presenting, especially storytelling, and the importance of always collecting ideas for stories as a part of everyday events. The time devoted to delivering my speech and getting the team’s feedback was very valuable.–Kelly P.

The small group size and personal attention was nice.  I feel more confident.  I love this workshop because it was very fun and very helpful.  I only wished it lasted longer.–Joseph R.

I liked the ‘winning them over before you say a word’ section and Amy’s suggestions for improving my biography and my mini speech. The training was excellent. I learned so much about how to leverage my personal strengths to connect with my audience and to deliver an effective presentation.–Alyia G.

Great workshop.  I’m looking forward to my next presentation, and I never feel that way.  Amy does a great job of personalizing the workshop experience and making you feel comfortable.  I loved the section on how to make the presentation your own by using humor and authentic stories.  I started my ‘Humor Journal” over the weekend!–K.K.

Amy shared new, up-to-date concepts, but what really made this event stand out is that we had the opportunity to practice what we learned and insert it into our own presentation.  It was extremely collegial.  Amy made it comfortable for us to get up and try new techniques on the fly.  Her input was excellent, and getting the impressions of other classmates was an added benefit.–S.G.

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Did You Know…

A review of over 10,000 survey records shows that “making effective presentations” was the fourth-most important differentiator of organizational high performers out of over 42 behaviors studied. — Liminal Strategies, 2015

Harvard Business Review subscribers rated ‘the ability to communicate’ the single most important factor in predicting the promotability of executives. Communication skills were found to be more important than ambition, education, and capacity for hard work. — Bowman

Whether delivering committee testimony, presenting the rationale for new initiatives to your board or leaders, persuading colleagues to join the PAC, or motivating your grassroots advocates, compelling presentation skills to an audience of five or 500 is a necessary government affairs skill set. In fact, with the abundance of common government affairs tactics, it is one of the key differentiators between average and exceptional government affairs leaders.

ATTENDANCE IS LIMITED TO 12 PARTICIPANTS!

  • Click to See Event Agenda

    * Denotes interactive exercise and/or optional videotaping

    8:30 a.m. Welcome and Self- Introductions

    Know Yourself – The Strengths Inventory*

    Winning Them Over Before You Say a Word

    • It’s Not About You –  How to Meet the Needs of Your Audience
    • Enhancing Your Platform Persuasion (and Charisma)

    It’s Not What You Said, It’s How You Said It – Mastering Your Mechanics*

    • Getting Their Attention –  How NOT to Open Your Presentation*
    • It’s Closing Time –  How to Stop Strong
    • Words Do, Indeed, Mean Things
    • Naming and Claiming Your Non-Verbal Strengths and Challenges
    • The Persuasive Power of Narrative –  How to Create Original Stories that Persuade and Inspire*
    • Setting the Stage (and your mind) so That You Hit Your Mark
    • Beyond Power Point: The Effective Use of Visual Aids

    How to Handle a Q & A Session*

    Rules for Accepting and Maximizing Feedback

    That Was Then, This is Wow – Mini-Speech Practice / Videotape*

Are You a Compelling Speaker?

What type of response do you usually receive after delivering a presentation?

“You must have an interesting job.”

“I learned a lot from that presentation.”

“I want to know how I can help.”

“I am going to help, and I’m going to recruit several new members and/or PAC contributors.”

“I think you deserve more money in your budget.”

If you are really good, the Vice President of Sales/Membership asks, “I’d like to talk to you about working in sales.”

Which response do you usually receive? Being “interesting” isn’t enough anymore. You have to inspire and move your audience to action.

ATTENDANCE IS LIMITED TO 12 PARTICIPANTS!

  • Click to See Event Agenda

    * Denotes interactive exercise and/or optional videotaping

    8:30 a.m. Welcome and Self- Introductions

    Know Yourself – The Strengths Inventory*

    Winning Them Over Before You Say a Word

    • It’s Not About You –  How to Meet the Needs of Your Audience
    • Enhancing Your Platform Persuasion (and Charisma)

    It’s Not What You Said, It’s How You Said It – Mastering Your Mechanics*

    • Getting Their Attention –  How NOT to Open Your Presentation*
    • It’s Closing Time –  How to Stop Strong
    • Words Do, Indeed, Mean Things
    • Naming and Claiming Your Non-Verbal Strengths and Challenges
    • The Persuasive Power of Narrative –  How to Create Original Stories that Persuade and Inspire*
    • Setting the Stage (and your mind) so That You Hit Your Mark
    • Beyond Power Point: The Effective Use of Visual Aids

    How to Handle a Q & A Session*

    Rules for Accepting and Maximizing Feedback

    That Was Then, This is Wow – Mini-Speech Practice / Videotape*

Register Today

I learned that public speaking is a conversation and that no one wants me to fail. Amy has energy and enthusiasm for the subject matter and provides concrete suggestions that you can immediately implement to improve the next speaking engagement. It was time well-spent.–Jessica M.

About Amy Showalter and the TSG Training Approach

Amy Showalter isn’t someone with a communications degree who teaches others to speak effectively. She is paid to move audiences to action, so you’ll learn from her real-world experiences (the good and the bad experiences!). She is a highly rated presenter who has galvanized thousands of grassroots enthusiasts, PAC peer recruiters and public affairs staff to advance their cause politically. She is the only grassroots and PAC trainer who has actually lead, motivated and coached PAC recruiters and grassroots volunteers in the real world. She knows your challenges because she has lived through them.

Amy has conducted customized presentation skills workshops for PAC and grassroots advocates for clients ranging from Southwest Airlines, to the National Association of  REALTORS®,  Pfizer, International Paper, the American Heart Association, and the American Association of Nurse Anesthetists, to name just a few. It’s one of her favorite workshops because she sees participants transform from confident presenters to confident, compelling, and charismatic presenters.

In this intense, yet comfortable, confidence-building session, you will be asked to participate in active learning exercises. In our exercises, you will receive personalized feedback from Amy and your fellow trainees which will give you your own self-improvement plan. You’ll have the opportunity to be video- taped and glean instant insights to improve your delivery.

Amy includes many humorous, real-life videos that illustrate the learning outcomes. You are going to laugh. A lot.

You’ll also learn:

  • how to become a speaker who conveys authenticity by capitalizing on your innate speaking strengths
  • ways to win over your audience before you say a word
  • why motivating your audience is an outdated tactic, and how to move from motivation to inspiration
  • How to stop giving legislative “reports” and start sharing great stories about legislative developments
  • the three elements of platform persuasion (liking, credibility and praise) and how to integrate them into your speeches
  • how to create personal narratives that help your audience self-persuade
  • Amy’s system for generating authentic presentation material (without staring at your computer or smartphone screen)
  • how to maximize every presentation to accelerate your career growth
  • effective methods for gaining audience attention despite technology distractions
  • the three most important parts of any presentation and how to master their delivery
  • keys to using effective visuals beyond power point and videos
  • tips to skillfully manage hostile questions, audience negativity, and “hecklers”

The training includes a guidebook. You’ll also leave with your own self-improvement plan based on class feedback. And. . . .

Amy will be available as your personal presentation coach for one month after the training. She will review your presentation slides, notes, and even watch and critique your practice or live presentation videos!

Amy listening to the Pennsylvania Association of REALTORS ® members practicing their PAC pitches.

I have participated in public speaking workshops and media training, but never as in depth as this.  It was more supportive, effective, and less stressful than other workshops I’ve taken.–Kim C.

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  • Click to See Event Agenda

    * Denotes interactive exercise and/or optional videotaping

    8:30 a.m. Welcome and Self- Introductions

    Know Yourself – The Strengths Inventory*

    Winning Them Over Before You Say a Word

    • It’s Not About You –  How to Meet the Needs of Your Audience
    • Enhancing Your Platform Persuasion (and Charisma)

    It’s Not What You Said, It’s How You Said It – Mastering Your Mechanics*

    • Getting Their Attention –  How NOT to Open Your Presentation*
    • It’s Closing Time –  How to Stop Strong
    • Words Do, Indeed, Mean Things
    • Naming and Claiming Your Non-Verbal Strengths and Challenges
    • The Persuasive Power of Narrative –  How to Create Original Stories that Persuade and Inspire*
    • Setting the Stage (and your mind) so That You Hit Your Mark
    • Beyond Power Point: The Effective Use of Visual Aids

    How to Handle a Q & A Session*

    Rules for Accepting and Maximizing Feedback

    That Was Then, This is Wow – Mini-Speech Practice / Videotape*

Training Results

Improving your public speaking skills has many tangible results, including:

  • increased internal support for your efforts
  • higher personal and organizational influence
  • accelerated leadership exposure and development opportunities
  • an increase in PAC contributors
  • motivated grassroots advocates who become evangelists for your cause
  • greater legislator and public support for your cause
  • Click to See Event Agenda

    * Denotes interactive exercise and/or optional videotaping

    8:30 a.m. Welcome and Self- Introductions

    Know Yourself – The Strengths Inventory*

    Winning Them Over Before You Say a Word

    • It’s Not About You –  How to Meet the Needs of Your Audience
    • Enhancing Your Platform Persuasion (and Charisma)

    It’s Not What You Said, It’s How You Said It – Mastering Your Mechanics*

    • Getting Their Attention –  How NOT to Open Your Presentation*
    • It’s Closing Time –  How to Stop Strong
    • Words Do, Indeed, Mean Things
    • Naming and Claiming Your Non-Verbal Strengths and Challenges
    • The Persuasive Power of Narrative –  How to Create Original Stories that Persuade and Inspire*
    • Setting the Stage (and your mind) so That You Hit Your Mark
    • Beyond Power Point: The Effective Use of Visual Aids

    How to Handle a Q & A Session*

    Rules for Accepting and Maximizing Feedback

    That Was Then, This is Wow – Mini-Speech Practice / Videotape*

Learning Investment

General Public – Before September 30: $699.00

General Public – After September 30: $899.00

TSG Clients – ANYTIME: $589.00

Register Today