Science of Influence Workshops for Lobbying, Grassroots & PAC Professionals

Unlike other organizations, TSG does not consider “customized training” to be programs that are pulled off the shelf and presented with your organization’s name thrown in during the training. You tell us your highest priority outcomes and we reverse–engineer the process to design a curriculum that produces your highest priority outcomes.

All of our efforts are custom-designed based on learning outcomes that reflect comments and feedback from the actual trainees and staff that we collect prior to the training. We do, however, offer numerous signature programs that use formats we have refined over time as the starting point for your custom-designed effort. Several of our workshops are based on proprietary TSG grassroots research offered only through The Showalter Group, Inc.

The Science of Authentic Influence

Bernie Sanders has it. So does Donald Trump. Ditto for “Chewbacca Mom.” Whether it’s called transparency, “being real” or authenticity, the research is in: people crave, follow and buy authenticity, particularly the coveted millennial generation. It has become an element of influence. Are you and your communications authentic? How do you know?

While we may “know it when we see it,” there is a science of authenticity. We have researched the topic to uncover the components of what people perceive as authentic in a communication and the messenger.

In this workshop, you’ll learn:

  • what the recipient of your communication must feel before they judge your message as authentic;
  • the one word that, when uttered, shows that the recipient of your messages does not believe your authenticity;
  • the power of authenticity to buffer a disliked brand;
  • the 10-Point Authenticity Checklist, and how to integrate each element into your communications;
  • how do audiences determine what’s genuine—what’s the “secret sauce” for authenticity?; and,
  • how to audit your communications for their authentic influence quotient.

You will be asked to bring your most important communications materials and apply the 10-point Authenticity Checklist to your materials. You’ll leave with clear direction on how to ramp up your authentic influence!

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

Influential Narratives Workstorm*

A 4-5 hour workshop that includes Rhoads’ Narrative presentation, but requires significant audience input. Participants are asked to create a compelling narrative for their current position or advocacy, and are given both psychological and literary guidance to that end. Writing and stylistic advice may be included. Specific story sequences and elements are offered, and stories are “tested” for their ability to transport. At the conclusion of the workstorm, participants will know how to develop persuasive stories that are both compelling and unlikely to arouse reactance in their intended audiences.

Issues:

  • Vital when influence must be subtle but powerful;
  • Important when the audience is likely to argue against your position;
  • Useful in persuading while maintaining positive relations.

“After Dr. Rhoads’ workshop on developing compelling stories, I used his formula and in less than 30 minutes, came up with four stories that I can use to clearly and persuasively communicate with legislators. His tips are applicable for persuading policy makers, as well as recruiting grassroots advocates. I learned it's not just having a story, but its construction and delivery that make it resonate with the listener." –Betsy Vetter, Grassroots Advocacy Manager, American Heart Association

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

Influence In Under an Hour*

As influence consultants, we asked ourselves: “What’s the most useful information to know about the persuasion process, that could be taught in under an hour?” This is the essential quick-start guide to persuasion & compliance, taught from a scientific perspective.

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

Stages of Change*

One of the most common mistakes made by government affairs professionals is that we do not understand our prospect’s current position. When prospects DO change, they do so in a predictable number of stages. Each stage requires a different type of message. Learn the stages and you’ll dramatically improve your influence success.

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

The Ideal Communicator for Hostile Audiences*

There are lots of tactics that work successfully for friendly or neutral audiences. Hostile audiences are a different matter altogether. This presentation will show you how to successfully communicate with audiences that don’t like you or your message.

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

Orbits of Influence*

There are scores of influence tactics that may be used to move or change a prospect. Learn how to select the appropriate tactic for the situation and the prospect.

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

Upward Influence Workshop*

People of higher rank and status must often be persuaded to change their ways-options that go beyond persuasion simply aren’t available. Lobbyists must persuade legislators, managers must persuade VPs, departments must persuade other departments that have equivalent power and hegemony. Such influence attempts are often constrained by short lead times, meagre access, and scant leverage. This presentation looks at the range of influence tactics that are available for upward influence, while keeping these vital relationships friendly and in tact. Also included are tactics that the social sciences have shown must be used for minority opinions to change majority thinking. Requires organizational input for customized exercises.

“Thanks to Dr. Rhoads' workshop to our advocacy staff on persuasion techniques, our staff felt that they had recieved in-depth management consultation and training. Rhoads went the extra mile to present a customized workshop for our advocacy staff, to illustrate how the power of persuasion can be effective. Time and time again, I've found Rhoads to be a superior trainer, that really moves our staff to be the best they can be.” –Suzanne Polis, Director of External Outreach, Trust for America's Health

To inquire about this workshop, please reach out to schedule an exploratory call with Amy Showalter.

*Scientific influence workshops delivered with Kelton Rhoads, Ph.D.