This blog post first appeared on Forbes.com
It seems that most pollsters, pundits and many media outlets are declaring the Presidential election preordained. According to them, the election isn’t over, but show time has been set, and the fat lady is in rehearsal. This “inevitability” theme is actually an influence tactic that I believe could backfire by motivating Romney’s supporters and Romney himself.
It’s a tactic that basically equates “big” with victory. I’ve written extensively about why it’s good to be ...Continue Reading →