Posts Tagged 'Grassroots Organizing'

We’ve Been Thinking…

…about the grassroots ethics discussion among public affairs professionals. We had a lively discussion on this topic at Innovate to Motivate led by Dr. Kelton Rhoads, I2M sponsor Liz Welsh of Executive Communications www.executive-com.com, and me.

Here’s our take on the draft of ethics as created by Stephanie Vance, Anne Darconte, Les Francis, Chris Arterton (GWU Graduate School of Political Management), Tim Hysom (Congressional ...

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The Checklist for Your Next Grassroots and/or PAC Change Initiative

Anytime we are attempting to increase grassroots involvement or PAC participation, we need to be (if you are doing it correctly) aware of change management principles. Although we think of change management as gargantuan programs promoted by senior management, new PAC and grassroots initiatives also fall into this category.

Resistance is a natural phenomenon, so we must stop asking ourselves,” Why don’t they get it?”, and start doing the things that will help them “get it.”

The main issue is not the ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part Four

Emphasis on Results Rather than Activity

One of my Fortune 100 corporate clients wanted to expand their broad-based and key contact grassroots network. However, rather than taking a numerical approach to measuring their success, they were more concerned about finding the right employees with the right legislator relationships.

They did not care if an employee was best friends with the chairman of the Agriculture Committee. They wanted people with contacts on the Ways and Means and Appropriations Committees, and that is where ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part Two

The First Sale is to Yourself

Staff who are able to get more money and resources for their programs believe passionately in their mission. Remember, the first sale is always to yourself.

I was asked by a client to help coach her through a very important presentation to one of her organization’s highest governing bodies. We collaborated on her new five-year strategic grassroots development plan, and this group needed to approve the general plan direction. However, they had never heard a grassroots ...

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From Resistance to Resources: How to Gain Internal Support, Status and Money for Your Grassroots and PAC Programs: Part One

Why do some government affairs departments, specifically grassroots and PAC operations, consistently get increased budget funding and staff resources while others struggle to justify their existence? We track our clients’ results, and what we found was startling.

After the conclusion of our collaborations, over 85% of our consulting clients have experienced long-term funding increases, increased staff resources, and enhanced internal status for their grassroots program and/or PAC. So, in hot pursuit of the truth, I wanted to find out what some ...

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