Posts Tagged 'influence'

Avoid the Issue

When they meet with the big dogs, smart underdogs don’t always talk about their causes. In July 2005, the Wisconsin Supreme Court overturned a 10-year cap on noneconomic damages in medical liability cases (also known as “pain-and-suffering” awards). The Wisconsin Hospital Association (WHA) began an intensive lobbying and grassroots campaign to get the cap restored.

Brad Neet, the chief operating officer of St. Michael’s Hospital in Stevens Point, Wisconsin, identified not one but two state lawmakers on record against WHA’s position: ...

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The Influence Tactics of Fortune’s “Power 25”


It is our interest in excellent government relations programs and “best in class” organizations that inspired our second research project with Fortune magazine’s “Power 25.” The first project focused on how they recruit, retain, and motivate their most productive grassroots advocates.

This research seeks to answer a second vital question: “What influence tactics predict success when attempting to gain legislative support”? We believe the answers are vital, because there are competing mythologies about what works in the legislative influence arena.

For example, ...

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Befriend the Gatekeeper

So how do you start to build a relationship with someone you actively oppose? First, you have to get out and about. Many sincere grassroots influencers want to remain comfortable. That’s a problem, because you can’t build the kind of relationships that powerful people require from behind your computer. They want to see you in person.

Bob Bonifas, an Aurora, Illinois, owner of an alarm and locksmith company, has been involved in politics for 20 years. As a member of the ...

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