Believing that what motivates a particular organizations’ PAC eligibles to join the PAC will motivate our organization has always intrigued me, and not in a positive way. Be wary of any generic “Motivating PAC Messages” workshops or consulting packages. Context is paramount in any successful influence campaign. The motivation depends on the environment, the organizational climate, the political climate, and with some PAC audiences, whether they are having a bad hair day or a bad horoscope.
“This is the number-one influence ...Continue Reading →