Posts Tagged 'offline advocacy'

How to Get Your Advocates Off Their Computers and On the Streets: Part Two

This is a follow-up post (see part one here) giving you a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.

  1. When you have determined the path, create the infrastructure. Without this, it’s like trying to build a plane while you are flying it. Resources should include training, team structure, defined team member roles, team resources, team communications, reporting structures, events, rewards and ...
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How to Get Your Advocates Off Their Computers and On the Streets

Here is a basic checklist of what you’ll need to do to get more of your advocates off the computer and in front of their legislators and community groups.

  1. Know your organization’s ultimate persuasion goal. That will help you define #3 below.
  2. No matter how slick your tools, you will have little success moving people offline without a compelling message and a compelling messenger (See: Obama, Barack). This makes it vital to test your messages, rigorously evaluate your messengers, and recalibrate as ...
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